Ecommerce websites require to get product page SEO set right on priority. So here are a few guidelines for what you should (and shouldn’t) do while designing and optimizing product pages.
With many products battling for prime real estate in the search engine results pages (SERPs), your label must be on Page 1 in Google.
An optimized product page can not just drive traffic but help transform browsers into buyers. Therefore, you must ensure your product pages are optimized for maximum exposure to beat out the competition.
Let’s check out explicit, actionable SEO guidelines for product pages, as well as the deadfalls you must avoid.
Do’s for Product Page SEO
Execute a Keyword Strategy
Keyword research is the cornerstone for product page optimization. When administering keyword research, regularly use product-focused topics that users are hunting for.
Optimize Titles & Meta Descriptions
Title tags and meta descriptions are significant in product page optimization including details, like:
- The brand of the product.
- The name of the product.
- The model number.
Reduce Page Load Times
Your product pages must be optimized for smartphones. Fast-loading web pages will make your content in front of your target audience quicker and implement a better user experience. In turn, that helps boost sales, revenue, and pages per session and it provides you a leg up on the opposition by reducing bounce rates.
High-Quality Video & Imagery
However, high-quality images and videos can bridge that gap by providing end-users with the information to feel confident in their purchases.
Audit Product Pages for Technical Issues
To avoid issues of duplicate content, wasted crawl budget, and split link equity, audit your pages to comprehend which technical and content elements need to be optimized, if any, which may include:
- Duplicate title tags and meta descriptions.
- Slow page load times.
- Broken links.
- Thin content.
- 404 pages.
- 302 redirects.
- Missing structured data.
Mark Up with Structured Data
Holding the correct structured data type can support brands showing up as wealthy snippets. For example, all product pages should have product schema and review schema, which can:
- Drive more impressions and clicks.
- Improve your CTR and drive more sales.
Write Unique Product & Meta Descriptions
Every item can rank for branded and non-branded keywords and should include a unique description to take advantage of. Give consumers great information to encourage clicking on a listing and then encourage more traffic and sales.
Share Real Testimonials & Reviews
Genuine testimonials from clients who have decided your product delivers volumes to in-market consumers trying to understand whether or not to buy from you. Reviews help strengthen trust especially if you hold an endorsement from a celebrity providing the fresh, unique content Google craves.
Don’ts for Product Page SEO
- Don’t Remove Seasonal Pages Once the Peak Period Is Over: If you have a seasonal product page built up rankings, traffic, and sales over time, do not get rid of it. It may seem sensible to exclude seasonal pages as they work for no practical plan for most of the year. Nevertheless, if you accomplish this, it will endow you with the same uphill combat every year: again, trying to retrieve the authority your site requires to rank for seasonal terms. And by the time you do this every year, it will likely be too late.
- Don’t Optimize for Low-Volume Keywords: Think like a customer, do your research, and use data to make decisions about which keywords to use.
- Don’t Miss Possibilities for Internal Linking & Backlinks: Links still matter for eCommerce. Often brands build links to their homepages and category pages but forget about product pages. It would help if you always supported product pages with internal links and paid social to improve visibility and performance.
- Don’t Fix the Wrong Price: With prices progressing up on products high in demand, not having the best pricing strategy can make consumers not purchase your products.
- Don’t Employ the Wrong Type of Structured Data: Structured data can improve your site rank in rich results and generate more traffic and sales.
- Don’t Use Weak Calls to Action: Clean and easy CTAs are a must-have for any location. If it takes users too long to discover how to buy your products, they will alternatively visit your competitors’ sites mainly if your site receives over 3 seconds to load.
- Don’t Work Automated Optimization: Including essential knowledge in the titles you cannot automate can improve your site rank for targeted keywords. All titles and meta descriptions should be novel. Dynamically populated product pages with the product’s name as the title tag, followed by brand and nothing else, is not a best practice.
- Don’t Remove Out of Stock Pages: A product might be temporarily unavailable; you should still retain the URL live mainly if the page owns rankings and traffic. The promising approach keeps pages live and provides links to other relevant products until the item is back in stock.
- Don’t Use Product Descriptions from Manufacturer’s Website: Many manufacturer descriptions are not compelling and are not optimized for search. The more comprehensive information, the better. But remember, you do not need duplicate content, which will damage your SEO efforts.
- Don’t Forget Mobile Optimization: Not having a mobile-friendly product page can cause users not to consider buying products from your site.
Optimizing product pages is significant to drive qualified traffic to your website, which can turn into sales. In addition, following SEO best practices including optimizing your page titles, descriptions, and body content, building up internal links, and decorating your pages with structured data can cause more customers to visit these specific pages. Thus, it yields a higher chance of a sale. Since those consumers were directed to what they had initially been shopping for.