Netflix presents a new button to enable the streaming service to curate your homepage with even better suggestions: Two Thumbs Up.
The new feature will join the current Thumbs Up and Thumbs Down governs that help Netflix understands what to show particular subscribers.
Two Thumbs Up will permit users to indicate that they liked something, and the company states that it’s been a highly demanded feature within the experience.
“Members have never had as many great entertainment options as they have right now,” Christine Doig-Cardet, director of product innovation and personalization experiences at Netflix. “Being able to find the shows and movies you’re going to love is important. We want to resume to make Netflix the place where it’s easiest to pick something to watch.”
Netflix ditched its five-star rating scheme in 2017 for the Thumbs Up and Thumbs Down system. However, doig-Cardet says users didn’t touch that indicating which titles they liked and disliked was acceptable. The new button should assist subscribers in better navigating Netflix’s massive library of shows and movies by presenting a more nuanced way of liking titles.
Netflix currently suffices up one of the most user-focused ventures in the streaming space, and it’s constantly experimenting with new features and tools that help users find stuff to watch. For example, the company raised a Top 10 row in 2020, launched a Play Something feature in 2021, and widely rolled out the ability to edit the Continue Watching row on all devices before this year.
In addition, according to Doig-Cardet, users can see more customization tools and features coming down the pipeline.
“We hope to end choice fatigue with new features that we’re adding this year,” Christine Doig-Cardet says. “It’s a huge part of where we want to invest — providing those mechanisms to give the user more control back to help tailor their experience to their taste.”
The new Two Thumbs Up button can be located next to the Thumbs Up and Thumbs Down switches on Netflix’s web, TV, Android, and iOS interfaces.