Meta is moving out a new ‘Calls’ tab globally in its Messenger app for iOS and Android users. The new tab will keep track of individual calls you make or accept in the app in one place and make it more comfortable to connect calls with one tap.
The Call tab will be available at the bottom portion of the user interface in the Messenger app.
Also, people who don’t regularly use the feature give a clear reminder that they can utilize the app for voice or video calls and text-based messaging.
In 2014, Facebook hauled messaging out of the main Facebook app, pushing mobile users to download a separate one to continue employing the feature as part of its push to make Messenger a singular experience.
The video call feature reached in 2015, observed by cross-app messaging with Instagram and ultimately cross-app group chats. In addition, it recently added new shortcuts, including an @everyone tag to alert everyone in a conversation or a /silent control to send a message that won’t cause notifications to pop up for everyone else in the group.
According to Meta, audio and video calls have grown by 40 percent compared to early 2020, with 300 million calls made every day. The Messenger app first presented voice calls in 2013, and this latest feature takes it one step further toward acting as a complete communication hub.
Of course, there’s plenty of competition for apps you can use to call friends and family (like your phone app, Meta’s own WhatsApp, or whatever Google is doing right now), but the numbers indicate it’s a go-to option for many people.
Meta Platforms, Inc., accomplishing business as Meta and formerly known as Facebook, Inc. and TheFacebook, Inc., is an American multinational technology partnership based in Menlo Park, California. The organization is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries.
Meta is one of the world’s most profitable companies. It is believed to be one of the Big Five American information technology companies, alongside Alphabet, Apple, Amazon, and Microsoft.
Meta products and services include Messenger, Facebook Watch, Facebook, and Facebook Portal. It has also acquired Oculus, Kustomer, Giphy, Mapillary, and Presize and has a 9.99% stake in Jio Platforms. In 2021, the company yielded 97.5% of its revenue from the sale of advertisement arrangements to marketers.
In October 2021, media outlets conveyed that the parent company of Facebook planned to alter its name to “reflect its emphasis on building the metaverse.” According to Meta, the “metaverse” refers to the integrated domain that links all of the company’s services and products. It was rebranded as Meta later that month on October 28.