Google provides a free service called Google Analytics used for generating a detailed statistics about the visitors to a website.
This service aims at the marketers and is widely used website statistics service.
Google Analytics provides the following features :-
- Track all the visitors of the website.
- Display advertisements.
- Pay-Per-Click networks.
- E-mail Marketing.
- Digital collateral ( linking files with pdf files).
Google analytics provides a wonderful tool called Web Analytics , and provides the following features ,
- Complete overview of the site’s traffic data.
- Satisfies the needs of almost every website.
Here I’ll explain you some ways of understanding the working of Google analytics.
1). The Google Analytics tells you about the last page through which the user got to your website. The last webpage on which the user was is called the referrer or referral path. This helps in understanding how people are getting to your website.
2). The Google Analytics when used for e-commerce purpose it won’t show the exact amout of the sales or purchase. So it is not so precise for accurate business purpose it just shows the approximate values because it doesn’t take into account charge backs, tracking code issues and e-commerce implementation.
3). And finally if we personalize the website according to the need of the visitor then it would be very rewarding for us. Also using good keywords which are very common among users can also yield good result.
We can conclude that we don’t need the high budget to make our website popular its all about understanding our user’s requirement and understanding the trend of internet user’s. Some basic coding and the ability to meet our goals will help us in making a great and popular website.