Whether your business is small and just getting started, or you already have a decently large following of loyal consumers, there is never a bad time to start branching out into social media.
By practicing and studying some of the best tactics for social media marketing, you can take your business to the next level.
The following techniques will guide you in organizing your social media pages. You may have an already existing page, or maybe you are looking to start one up. Follow these tips to make sure you’re doing it right.
Give People Something to Talk About
Making posts on your social media page around your products and what they can do for people is a great first step, but you can go even further. Make posts that stimulate conversation, such as asking people what their favorite thing is about one of your products, or stimulating a conversation about how people use your services.
Reaching out to consumers in this way will get them engaged. When people log on to your page, they’ll see that others are using your products and enjoying them. In this way, you’ll end up with an unpaid team of real-world advertisers.
Utilize Multiple Platforms
Don’t just stop by creating a Facebook page. There are many different ways in which people use social media. There are some people on Instagram that you can reach by posting photos that you wouldn’t be able to reach through Facebook posts.
On the other hand, some users use multiple platforms, and getting them on board with one of your pages can lead to getting the same positive feedback on all of your different accounts.
Partner Up and Promote Your Affiliates
When you get engaged in your industry and recognize and acknowledge other products, followers will appreciate your honesty. You can also use these relationships as an opportunity to write reviews that demonstrate your knowledgeability in the industry.
Another thing that makes it great to stay connected within your industry is that sharing links usually goes both ways. Those who frequent the websites of your affiliates will get more opportunities to click links that lead to your website or social media page. You can also earn commissions by promoting products that you like, for instance, by becoming and Amazon Associate.
Visual Media is the Way to Go
Research has shown that people are far more likely to click on a post if it includes an image or a short video. These can be great ways to provide a short and catchy message that gets people curious about your product.
You can take this to an even higher level by adding links to the images you post, bringing people straight to your company’s website. Hamptoncreek does a great job at this with their Instagram page, which is full of images that link to fun recipe ideas that use their products.
Find Ways to Link People to Your Blog
If you want to become an authority within your industry, having a frequently visited and informative blog is a huge plus. You can easily bring more people in if you already have people engaged in the posts you have been making.
Include a link to your blog on your main account page, and then mention it via a call to action phrases in your posts. If you combine this strategy with images and videos, people will become even more curious and be more likely to visit your blog.
Find Creative Ways to Promote Your Products
If all of your posts are calls to action or promotions for your products, users will start to get bored and less likely to visit your website. Remember that social media is a way to engage and interact with users, not just a place to put advertisements.
Consider using a live stream to interact with users directly. Try finding some kind of cause to support, and then talk about it on your social media pages. The key is to find ways to relate to users.
Keep Your Doors Open
Social media has made it easier than ever to reach out to new potential customers and connect with them. Your business can get a major jump start when you start exploring the different options that are available in the ever-expanding repertoire that social media applications have to offer.