Keyword Rank Checker | Beginners Guide To Rank Checking Tools

Keyword rank checker

One of SEO’s essential elements is to pick the right keyword through Keyword research, making it rank & track the keyword position in search.

A blogger or SEO professional needs to check their Google keyword rankings for target keywords. One of the most common mistakes bloggers and website administrators make is that they write and post posts without any keywords being targeted at all.

Google search results rankings matter. The first page, after all, receives over 70 percent of all clicks.

But how do you locate your search ranking on Google? With one of Google’s best business rank checker devices, you can instantly, quickly, and accurately make Google Place Checks. That’s why we’ve compiled a list of keyword ranking resources for you, from the Google Search Console to SEMrush.

Keep on reading and find a top resource to track your ranking position on search engines like Google!

Rank testing is undoubtedly one of the most essential and critical SEO activities. And while there is a perception that ranking checkers is useless because search engines have become smarter (search background, location, type of computer, and even social signals are all taken into consideration), modern keyword explorers are also becoming smarter.

You will get a good understanding of where you stand with your rankings, who your rivals are, and what pages of yours need improvement with a powerful rank monitoring tool by your side.

I’m not going to lie, saying there are a vast number of rank checkers to choose from these days. So it can be tough to pick just one, particularly for those who do their first steps in SEO. 

Characteristics From Which You May Assess Keyword Rank Checkers

There is, however, a set of characteristics from which you may assess rank checkers, and these are:

The Number Of Keywords | Keyword Rank Checking Tips

Naturally, website owners need to search for positions for a specific number of keywords depending on the various industries and site sizes. Hence, you need to make sure that a rank checker’s number of keywords can control positions to match your needs.

Frequency Of Ranking Checks

Bio search can be very competitive and fast-changing for some industries – to remain alive, you need to see the freshest possible ranking results. That’s why it’s critical that your choice of the rank tracker doesn’t restrict the frequency of ranking checks or at least allows regular inspections.

Keyword Analysis Metric | Keyword Rank Checker

By having detailed keyword data at your disposal, you will be able to evaluate your keywords better and understand why some keywords do better than others. These insights will help you to understand what keywords are worth targeting around and to build content.

Usability And Support

It’s dead critical that the program interface is easy and intuitive for SEO newbies to select their first-ever rank checkers. And, when the program of your choosing offers customer service, it’s always nice to have your back in case you encounter difficulties.

Best Key Rank Checker Tools

Here’s a list of 10 excellent rank testing tools with their strengths and drawbacks evaluated and pricing compared to help you make the right choice.

Rank Tracker

Rank Tracker is a piece of extremely powerful software that, when monitoring ranks, eases the job ten times with everything. With this tool in your arsenal, you can test rankings and their variations in Google, Yahoo, Bing, YouTube, and more than 300 other search engines.

Using the Ranking Keywords feature, you can now collect a list of keywords for which a website is currently ranked – you can either evaluate your website or any of your competitors.

There is an opportunity for those who want to test specific rankings to track positions for any custom location, be it a country, state, city, or even street address.

The best thing about the tool is that it’s not limiting anything – the number of keywords to monitor, the domains to examine, the projects to build. What’s more, however much you want or make the tool do it for you, you can change your rankings-just select the checks time and frequency.

The tool is integrated with Google Analytics and the Google Search Console, so the number of searches, traffic sources, cost per click, and a bunch of other useful SEO indicators will accompany any keyword you test positions for. You can also see the exact keywords that bring out the SERP features and the SERP features that your competitors occupy.

In addition to that, with Rank Tracker on your side, you can see clearly how your rankings change over time and compare the ranking results by date or with the best / worst results. You can track rankings of your top 10 competitor positions and record their ranking history with the help of the competitor tracking feature from Rank Tracker.

Apart from that, the tool allows you to create completely customizable keyword rating reports – you can select the data you want in your report, mark it with a logo, and choose a color scheme to match your needs.

Google Search Console Used For Tracking Keyword Rank

The second resource on our list is the Google Search Console, old but new – an excellent source of keyword data straight from Google. It shows which keywords the web pages ranked for and which places they held in the last 28 days. The tool provides you with a list of your pages that got the most Google clicks, search queries that triggered them, and analytical data – observations, CTR, and average location. By the way, to your convenience, all these stats can be filtered by date, page, or app.

The thing about Google Search Console is it rounds off the stats that it displays. So it’s easier to use it in conjunction with another rank checker or go for a rank monitoring device already integrated with Google Search Console.

Google Search Console, on the bright side, is perfect for those who have just started SEO and are not prepared to invest in a more professional rank tracker.

The tool allows you to create completely customizable keyword rating reports – you can select the data you want in your report, mark it with a logo, and choose a color scheme to match your needs.

Moz Rank Checker Tool

Another tool that does a great job tracking ranking performance is Moz’s Rank Tracker. The tool provides accurate rankings and keyword data and allows you to set up rank tracking to check positions from a specific location.

Also, the tool is irreplaceable when it comes to monitoring your ranking progress, the success of your competitors, and changes that occur in SERPs. You can also keep an eye on your rivals by spying on their rankings, comparing them to yours, and finding ways to improve.

The thing about Moz Pro that isn’t so great is that it has a lot of limitations – the number of keywords you can control, the frequency of rank checking, and the users. Thus, while Moz has pretty much everything you need for simple rank testing, the tool would prefer to match beginner SEOs. The interface is simple and very intuitive.


SEMrush is a piece of all-in-one SEO software, also featuring a fantastic rank monitoring tool with one of the industry’s largest keyword databases.

The thing a lot of SEOs love about the app (myself included) is its reliable ranking data and granular monitoring – the ability to segment rankings by regional locations, computers, and search engines. On top of that, you can see the variability of the SERPs within the last 30 days with the aid of SEMrush’ SERP Sensor device.

The tool is also handy for research into the competition – it allows you to compare your rankings with up to 20 competitors to see how you stack up against your competition.

As you know, keywords with SERP functions (featured samples, picture packs, information graphs) are on every SEO’s priority list. So the great thing about SEMrush is that it lets you map keywords to SERP features.


Ahrefs is yet another gorgeous piece of software that has proved to be one of the industry’s most successful rank checkers.

Armed with this rank monitoring tool, Google Rankings can be tracked across 170 countries. All the keywords you monitor inside your project will be followed by the visibility of the search, average location and traffic, and distribution metrics of the query.

By comparing your rankings with those of your top 5 rivals, reporting on their ranking improvement, search traffic, and SERP features, the tool also lets you explore your competition in depth.

Just like SEMrush, Ahrefs allows keywords to be mapped to SERP functions. But it will warn you when any of your keywords have a SERP feature won or lost. Such insights will help you prioritize content management of some pages to ensure that the SERP functionality remains intact.

About the downsides, the device restricts the number of keywords that you can track and the frequency of rank checks. For instance, you’ll only be able to track 500 keywords if you go for the Lite plan. Additionally, some proposals restrict the number of locations from which to test rankings – this can be problematic for those managing large corporations.

Advanced Web Ranking

Advanced Web Ranking is a powerful tool that can boast a wealth of various features, including rank checking. It displays detailed rankings in over 130 nations and 22 search engines. The tool also permits tracking location-specific rankings mapped to the zip code level for those who do local SEO.

Exhaustive keyword data obtained from the Google Search Console and Google Analytics will accompany each keyword tracked. Moreover, the tool lets you compare your ranking results with that of your rivals, and it also monitors and records SERP features.

Speaking of the frequency of ranking reviews, the tool updates regular rankings to ensure you get the freshest possible results. Advanced Web Ranking, however, limits the number of keywords that you can track to 35,500.

AccuRanker | Keyword Rank Checking

AccuRanker is a powerful rank checker that enables you to track positions for up to 100,000 keywords. Thanks to the integration of the Google Search Console and Google Analytics tool, you will receive detailed and informative data for each keyword-the number of searches, voice sharing, CPC, future traffic, predicted visits, and SERP features. AccuRanker also lets you match the rankings of your keywords to your top 10 competitors.

The best thing about the tool is that it updates your rankings regularly, and you can check your keywords manually if you want even fresher data – so you can always see the most refreshing data.

What’s more, AccuRanker doesn’t restrict the number of domains that you want to control and the number of users that you can access your account.

One thing I’m sure beginner SEOs would enjoy a lot is the user-friendly interface of the program, and the visual presentation of a lot of details.

Unlike Moz Pro, SEMrush, and Ahrefs, AccuRanker is a device that only specializes in rank checking, but costs are almost similar. And if you’re looking for an all-in-one SEO solution that involves a rank tracker, then these three are far more cost-effective.


Like AccuRanker, AuthorityLabs is a standalone keyword rank tracking software which specializes in providing the most up-to-date and accurate ranking data. The tool allows for regular checking of rankings as well as monitoring of search results at state, area, and even postal code level.

Since the integration of AuthorityLabs with Google Analytics and the Google Search Console, the tool gives you granular details for every keyword you watch. There is also a chance to see how you measure up against your rivals by matching their rankings with yours.

Although the tool does not restrict the number of users, it may be quite challenging to monitor the number of keywords – particularly for those who work with vast websites and data. What’s more, the number of domains you will examine is not limited only by the Enterprise program.


SEOmonitor is another device worth getting in your SEO arsenal-it’s useful for a lot of different things. The tool conducts regular tests of the website rankings for both desktop and mobile searches in the first place. This tool’s distinctive feature is that it displays the nearest variations of the target keywords for search volume data not to be duplicated with similar variants.

The tool follows every monitored keyword with exhaustive stats-levels, search length, CPC, bounce rate, top 10 keyword difficulty, SERP features, and much more.

The tool also helps a lot with the research of competition by enabling you to discover and outstrip your competitors by comparing your rankings with your top 5 competitors.

The thing I find incredibly interesting is that to push alerts through your team’s channel, it can be coordinated with Slack. There is one thing, however, that some SEOs might hate about the tool-it restricts the number of keywords and domains.


If you are searching for a reliable rank checker, WebCEO is undoubtedly a resource to consider. It’s a piece of all-in-one SEO software, which also includes a tool to track rank.

With this app, you’ll be able to track rankings in the most comprehensive range of search engines on desktop and mobile devices, like Google, Bing, Yahoo, Baidu, Goo, Voila, Seznam, and many more. There is also a chance to set your position at the country and city level to see your website rankings the same as your local tourists.

WebCEO is integrated with Google Analytics, meaning that you can always have access to all the data that can be accessed from there. See the lists of your top ten rivals for the keywords you’re targeting to find ways to defeat them in SERPs.

Unfortunately enough, most plans do provide weekly rating updates, but you can manually update them at any time. Besides that, there’s also a small number of keywords to track and to build projects.

If you’ve put your website in time, energy, and money, you certainly have an SEO strategy in place too. It involves optimizing top keywords on every page on your website. Now, how do you know if you have done all right? You need to learn how the pages rate on the results page of a search engine (SERP) to find out. It is where these checker tools for Google keyword rankings come in.

Both of these tools can help you watch where Google’s website ranks, also with useful features to see how the rankings change over time.

That’s it for our latest rundown of 10 industry best rank checkers. And I’m sure there is more to it than just these. You need to make sure, however, that the rank tracker of your choice: 

  • Monitors positions for the number of keywords that matches the needs of your website updates.
  • Ranks regularly enough, offering detailed keyword data with a user-friendly interface that meets the budget.

Fortunately, these days the vast majority of rank trackers give free trials, so you can pick the one that better fits your needs and marketing goals.

How To Track Your Keyword Ranking In Google Analytics?

Google Analytics packs a whole lot of useful data into a free Google tool.

But here’s something not many marketers know: Do you know you can also track your keyword rankings using Google Analytics?

That’s Okay.

Free keyword ranking info is right off the mouth of the horse (Google).

But there’s a catch: it’s a bit involved in the setup process.

And the data is not so detailed (or easily understandable).

But don’t worry, we’ll take you through the steps in Google Analytics to track your site’s keyword rankings, plus show you how to get deeper insights into your keywords that will boost your SEO strategy.

You need to make sure that you target the right keywords on your website before you jump into GA with your guns blazing.

Tracking rankings of low-value keywords does little to move you towards your goals.

You should have a list of keywords that you’re trying to rank for as a first step. These should encompass:

Keywords Labelled. If you have a brand name (such as “Control Backlinks” or “SEMrush”), you’ll want to list the keyword for that. Customers who try your brand name specifically already know about you and are easier to convert. Often ensure common differences in spelling are included.

Keywords of the buyer’s intent. The keyword group includes prospects who actively try to buy. Typically they take the form of long tail searches and involve terms such as “pricing,” “reviews,” and “compare.”

Class/keywords for knowledge purposes. These keywords reflect a lower degree of buyer interest than the first two groups. There’s a significant opportunity to find leads here, however. Ranking high for this group of keywords often helps to put your business as a worth following think chief.

If you have no keywords in mind yet or need to update your research on keywords, you can use our guide to get started.

I suggest first targeting branded keywords as a general plan of attack if your business has a relatively large brand presence.

Then, concentrate on keywords intended by buyers as those are more likely to buy.

Finally, play the long game by working on keywords for the categories and details.

Connect Google Analytics With Google Search Console

Google Analytics is probably already used to track a variety of SEO metrics for your website. Although Google Analytics is a fantastic tool, when combined with other Google tools, it can work much better. In particular, I suggest that you combine it with Google Webmaster Software.

You will need a Google Analytics account and a Google Search Console account to complete this move. The resources are accessible freely to anyone who owns or runs a website. If you are not using them already, you will need to set up an account with both. We then bind them.

Troubleshooting Tips

What if you don’t see any of the data? It may be for a variety of reasons. Let’s downplay it.

Are you not seeing traffic at all? It could be because your website is still fresh. If you have just recently started your site, don’t expect to see any traffic.

Can’t have Google Analytics setup completed? Likely, Google Analytics is down. Check that this works by viewing your website on a mobile device, and then see if that visit appears in the real-time traffic of Google Analytics.

Can’t have your Google Accounts connected? The integration process works better when the same email address is shared with each of the Google accounts. It is a growing failure point if you run several websites.

You can also check the official Google Setup Instructions if you still have problems. Google updates the layout and design of its pages from time to time, so please refer to their guide for up-to-date information.

Augment Your Keywords (Keyword Rank Checking Tips)

Using the keyword rank tracking feature of Monitor Backlinks, you can draw more and better insights from your simple GA info. You can start by adding the keywords you wish to track.

Out of the odd variety of keywords that Google reveals results in traffic, only the keywords that matter to your SEO campaign are trackable. You also get an excellent overview of your average ranking of keywords and how they grew over time.

This ability to compare and contrast your keyword rankings to competitors makes Monitor Backlinks an excellent tool for Google Analytics to complement. It will help you figure out what keyword possibilities your rivals are focusing on, and where they’re falling flat on unearth.

Another useful aspect of the keyword rank monitoring of Monitor Backlinks is its ability to monitor your progress over time, from a month to a year to forever.

There are several different ways to track your keyword scores, but the fact is, you should not over-complicate them.

My advice to you?

Start with three robust SEO tools — Google Analytics, Search Console, and Track Backlinks — and learn how to make efficient use of those.

It leaves you investing the remainder of your time and money on other marketing tasks — like winning more backlinks!

Website’s Keyword Rank Checker  The Hoth

There are no affiliate links in this post, so I do not get any credit if you sign up with The Hoth based on what I’ve got to say here.

I would announce that one of The Hoth’s creators, Clayton, ran an affiliate campaign for a company I own, but that was done with my business partner. I didn’t benefit directly (it was his initiative, and there was no upselling). I still tend to be positive towards them in that context.

Differently, I do have a rival product in Thorough Pro – I’m always persuaded that partnerships create the most substantial ties – which will make me more likely to avoid using them. The Hoth sells lots of connection packages based on earning them repeat clients.

Those packages of ties recently underwent a name change. Products such as “The Hoth Mini” usually get sold for $97-are now known as Small HOTH Foundations.

These link building packages are referred to as a “normal link building technique,” but I think it’s fair to say this to everyone in the business – and I believe The Hoth will admit that itself.

What Is Search Engine Ranking? The Guide To Keyword Rank Checking!

When thinking about SEO, content should be your priority. Quality content is how you reach your fans, educate, assist, and entertain them. Often essential to search engine success is the development of authentic, useful content. Indeed, this is why the Periodic Table Of SEO Factors starts with the “elements” content, with the very first item being about the quality of the material.

Whether it’s blog articles, product pages, a page about testimonials, videos, or anything else you’re creating for your audience, getting your content right means you have a foundation to support all of your other SEO efforts.

Having created good material, researching the keywords (the search terms that your target audience uses) is perhaps the most significant SEO element. It will help you to develop content that will “answer” what people are looking for. Keyword research can also bring benefits to those queries beyond rankings.

It’s essential to understand the language that customers use, says Eric Enge, longtime SEO, and general manager at the consulting firm Perficient Digital, “when you speak the way they talk, it makes you so much more connected, and that won’t change.

So, keyword research for me is very, very important, and there are new offshoots of it where the way you could apply keyword research might evolve, but the need for it isn’t. Keyword research can give you insights into the nature of the pain points and needs of your audiences — whether navigational, informational or transactional.

When you’ve studied the keywords that your audience uses to find you, include those keywords within the body of your content, subheadings, and titles — but not at the cost of readability or other compromises that favor search engines over readers. Simply put, consider the words you want to find your page, and use them naturally.

Search engines love “new” knowledge in a timely, up to date way.

It does not mean that you should make slight changes to your pages, change the publication date, or continuously churn out new, low-quality pages to get a boost in freshness.

If you have an aging content library, you can upgrade it, or delete obsolete and expired pages. It will make your site more useful for viewers, and will also indicate that your content is well maintained for search engines.

Google has also long applied what it terms Query Deserved Freshness (QDF) as a criterion for query ranking for certain kinds of queries. If a search query unexpectedly becomes popular — for example, “hurricane” when an active hurricane happens — Google will apply QDF to such searches, and the results will change to reflect the articles, news, and topic information. It is also relevant for snippets featured here.

By creating content relating to popular trends, upcoming events, or holidays, and breaking news, you may be able to harness a freshness boost to increase your visibility on the results page.

We hope you liked this complete guide on keyword planners and these tips of keyword rank checker also helps you become an expert.