Understanding Keyword Density | What Is It, How To Calculate & Best Means!

keyword research

The density of keywords is a fundamental concept of search engine optimization ( SEO). It is essential to understand how keyword density functions because it can directly impact the popularity of your web content in the search engine results pages ( SERPs) and the costs of your online marketing campaigns.

Nevertheless, in most search engine ranking algorithms, including Google’s, the relative value of keyword density has changed over the years, and it is particularly important to consider how this definition would affect SEO in the post-Panda world.

What Is Keyword Density?

Keyword density refers to the number of times a keyword appears as the ratio or percentage of the total word count on a given webpage or within a piece of content. It is often referred to as the frequency of keywords, or the frequency with which a given keyword appears on a webpage.

Keyword Density Calculator Formula

You can also calculate the keyword density with the help of the Keyword density calculator as a particular number if you need to. Simply divide the number of times a given keyword is listed by the total number of words on the website to calculate the keyword density of a webpage the resulting figure is that page’s keyword density.

What Is TF-IDF?

A more sophisticated way to quantify keyword density testing tools, TF-IDF stands for “length frequency and inverse document frequency.” This metric is often used in information retrieval or text mining to assess how famous a given phrase is to a document. Search engines that use TF-IDF variations in some circumstances to measure the relevance of a page ‘s content to a user’s search question, but several other SEO factors come into play, as well.

What Is The Right Keyword Density For SEO?

As with virtually all aspects of SEO, when it comes to keyword density, there are no clearly defined “rules.” You won’t find any Google guidelines telling you precisely how many keywords a piece of content can contain, nor are there any precise figures or statistics that you can rely on to determine how densely keywords should or should not appear on your web.

However, some factors will help you ensure that your content is optimized, which can increase your brand exposure and boost your audience’s overall experience.

Also Find Out – Are Keywords Still Important for SEO?

What Is Keyword Stuffing?

When SEO was still an evolving discipline some ten years ago, a technique known as “keyword stuffing” became very popular. Keyword stuffing is the practice of cramming as many keywords on a webpage as possible, often in a way that feels awkward and unnatural to the reader.

It was usually achieved by adding long footers at the bottom of web pages, which would include dozens or even hundreds of minor variants of popular search terms in the keyword. This technique could also be seen on hotel websites, frequently featuring footers consisting of hyperlinked keywords: “cheap hotels in Barcelona,” “cheap hotels in Cairo,”  “cheap hotels in Florence,” each of such searches would transfer the tourists to another such website which features a similarly crowded, keyword-stuffed footer.

Although this method might seem uncommon today, this methodology provided unscrupulous search engine optimization practitioners an effortless way to place nearly any keyword you might imagine on the first page of Google results. Google’s algorithms at the time were not yet sufficiently sophisticated to perceive such keyword-stuffed pages as what they were a cheap “hack” to code the SERPs and so these pages would usually rank very high.

Not so now. In its search algorithms, the specific criteria that Google uses often referred to as “rating signals” remain a tightly guarded secret. Still, we do know that Google penalizes sites that use transparent keyword stuffing in thin text. As a result, you should avoid cramming as many keywords into your web pages as possible, because this is likely to have the opposite effect to the intended result.

How Many Keywords Must One Use In The Content?

There are no hard-and-fast rules about keyword density, as we described earlier. To further complicate matters, the keyword proximity that and should vary depending on the nature of the material in question; for example, a timely, syndicated news article that requires substantially fewer keywords to rank high than an older evergreen blog post.

Some unofficial guidelines can help you make decisions about your targeting strategy for keywords.

Many SEOs recommend one keyword per approximately 200 copy words. In other words, if a web page consists of a single paragraph of 200-words, it will contain no more than one keyword. You would be able to “safely” use more keywords than this (i.e., without Google being penalized). Still, the SEO community finds around one keyword per 200 copy words to be a reasonable benchmark.

What About Keyword Variants?

Keyword targeting is still the basis of all of today’s SEO strategies, and another SEO best practice that you can consider taking is the use of keyword variants.

Variants of the keywords are minor variations on a given keyword. For example, a consumer seeking used cars for sale can use search terms other than “used cars for sale” while trying to find a dealer. They may use “second-hand vehicles for sale” or another distinct but closely related search term, such as one of the keywords shown in the above picture.

The keyword purpose behind these searches is the same the user wants to find and potentially buy a used car but the keywords themselves can be very different. That’s why it’s crucial to target keyword variants, as this anticipates the many ways a potential lead will find your business when searching Google.

However, there is also a highly complex definition of keyword variants, which can lead to errors and missed opportunities if done incorrectly. Our earlier keywords “cheap hotels” are prime examples of keyword variants that can be troublesome for newcomers to SEO.

By itself, this kind of keyword variant-” cheap Boston hotels,” “cheap Cincinnati hotels, “and so on are not” bad “keywords. They can still be relevant and useful, as they will be for searchers in significant cities around the world, searching for lodging. But, as we mentioned earlier, they can be dangerous when jammed into a webpage. It means you have to exercise patience and good judgment when deciding to use variants of keywords in your text.

In short, you can and should use keyword variants on single web pages and across the entire site to optimize exposure and appeal to as broad as possible and appropriate an audience, but you should also strive for just one keyword.

What Is A Keyword Cluster?

Relevance is essential when it comes to Google search algorithms. Although it is crucial to avoid flooding the web pages with keywords, it is assumed that Google’s algorithms “look for” groups of web content-related keywords to provide contextual clues as to what that content is and what it is doing. It is the base of a term known as keyword clustering.

When spiders from Google software programs that “crawl” and search a website’s pages find keywords on a web page, these programs also contextualize keywords about the material around them. It means that Google “expects” such keywords in comparison to other keywords that are present. As such, a highly efficient way of increasing exposure may be to “cluster” related keywords together.

As we can see, we are presented with a collection of picture results in the form of a carousel, each of which includes the height of each building measured in feet. Because of the incredibly strong link profile of Wikipedia, the top organic search result, as it is so often, is the Wikipedia entry for the list of the tallest buildings in the United States.

Let’s presume you work for an architectural company as a digital marketing manager. You want to rank high on a blog post about the tallest U.S. buildings, so you write a listicle about America’s tallest skyscrapers. Google “knows” that the tallest building in the United States is New York City’s One World Trade Center, so Google needs the keyword to be present.

Given that this type of article is usually organized as a list that generally often includes some of the other buildings seen in the above picture, Google can also search for those keywords in this content that are contextually important, as these keywords are often clustered together. Including other particular and closely related keywords in clusters like this can be an excellent way to increase the content ‘s relevance, and thus exposure.

Keyword Density Tools One Must Use

Given what many keyword density Tools would suggest, in my experience, there is no IDEAL figure, and the video above, published several years later after I first gathered the opinions in this post, will go to validate many of the views on this page.

There is no one-size-fits-all optimum percentage of Prepostseo keyword density that anyone has ever shown in a public forum had a definite positive rating boost.

I sure don’t think there’s a certain amount of keywords in text words to get a page to number 1 on Google. Although the secret to success in many niches is always simple SEO, it isn’t that easy to fool search engines.

There may not be a perfect percentage for you to aim for but I think you run the risk of tripping penalty filters for keyword stuffing if, for example, you were to stuff a page with your focus terms on keywords, and every element on it.

I write an original copy of the page that is always focused on critical sentences and related key phrases. To determine the best per cent, I never measure density there are just too many other things to focus on. I’ve been looking at this, long ago.

If it looks normal, then it is alright with me. Usually, I’m going to try to get similar terms on the website, and I may have the keyword frequency that I’m focusing on in just a few elements and on the text of the article.

The Idea is that GOOGLE will order SEARCH ENGINE RESULTS PAGES and reward a page with HIGHER RANKINGS that has a percentage value of a ‘unique’ TARGET keyword.

Simply put, this principle would suggest that, if you take TWO WEBSITE PAGES, a page with a say keyword density score, 2% would OUTRANK a page with a 1% score. OR that there is a particular percentage of keywords that often result in high rankings in Google if you score a BULLSEYE on.

Importance Of Seocentro Keyword Density

Your critical phrase density is essential for SEO since Google is trying to match the search query of a user to the web pages that best suit. Google needs to understand what your web page is about to fit your web pages to a specific query. That’s why you should use your key-phrase in your file, the phrase you ‘d like to rank for. That often comes naturally. For example, [bake vegan pancakes], you probably use this term frequently in your email if you would like to rank for.

If you repeat your key phrase in your copy too frequently, it is difficult for your visitors to read. That is also something you can avoid. After all, you want users to really appreciate your copy and understand it well. A high density of keyphrases is also a signal to Google that you could stuff keywords into your text also known as over-optimizing. As Google wants to give users the best results both in terms of relevance and readability, this can have a detrimental impact on your rankings.

What Does Keyword Density Check Do?

In the Yoast keyword density SEO plugin, the keyphrase density check evaluates whether you have used the word or words from your focus keyphrase in your copy often enough. It also ensures that you don’t use the key phrase in your text too much. Your score depends on the length of your key-phrase. If you choose to rank with a longer sentence, it will be much harder to use it in your text a certain amount of times than if you use a shorter main word.

When measuring keyphrase density, we have used the duration of your keyphrase as a weighting factor. It means that to get a green bullet, you’ll need to use your longer keyphrase less frequently in the text than your shorter keyphrase. We ‘re not only asking you how many times you’ve already used your primary phrase in the letter, but we’re also giving you an idea of how many times you might use it.

Also Check Out – 12 Free Keyword Research Tools For Webmasters

You can get a green bullet in the free version of Yoast keyword density if the keyphrase density is between 0.5 and 3 percent. All words should appear in one sentence for a match to be counted, but the order of the words will differ.

You won’t see the percentage your feedback has listed. Instead, we list the exact number of times in your text you used your keyphrase and compared it to the amount we suggest. We assume that absolute numbers make the job on your text simpler.

If you write your content in English, German, Dutch, or Spanish, Yoast keyword density SEO Premium recognizes different keyphrases word forms (for example, ‘train,’ ‘train,’ or ‘train’). It means that the density of your keyphrase automatically gets higher without you having to over-optimize your text, but only because the plugin has become smarter. We’ve changed the formula to keep you from being penalized!

Let’s tell [bake vegan pancakes] you ‘d like to rate with. If you write, “here, you ‘re going to learn how to bake the best vegan pancakes,” this will be counted as a keyphrase event. Even if you can write “Baking a vegan pancake is simple as a pie,” Yoast SEO Premium accepts that as the primary phrase of emphasis.

If your keyphrase score is too weak, you can use the key phrase in your text more often. Check your copy and make sure you ‘re clear on what you’re writing. Keep tuned! When the density of the keyphrase is too high, you use the keyphrase too much. Your text may sound a little spammy.

The use of synonyms is a smart way of preventing repeatability. Synonyms don’t count against your keyphrase density score, as it looks solely at using your specific target keyphrase. If you used synonyms and are afraid, it might be too many, here is a guide! Look at Yoast SEO ‘s keyword distribution test. That highlights your target keywords and their synonyms in the text if that’s synonyms you entered. Through looking at the phrases highlighted, you will decide for yourself whether your key-phrase (in any form) is appropriately stated in the entire text. A quick review to see if you ‘re staying on topic till the end!

Make sure you use your main keyphrase appropriately in the entire text. Yet don’t overdo it at the same time. You don’t want Google to think you ‘re using keywords to stuff your post because that’s frowned upon.

If the density of your keyphrase is too low: add your emphasis keyphrase to your text more frequently. Also, test if your text is staying on the subject, so it should be simple enough to mention your main word. If you have too high a score, reassess your text first. See if there are situations where a synonym can be used to replace your keyphrase. You should be able to score the green bullet for keyphrase density with those tips!

Everything Explained And Answered About Keyword Density

SEOs can tell you with certainty during the late 90s that the optimum keyword density should be 2-3 percent somewhere.

But now, a good bet would be anywhere from 1-5 percent.

Less that, it will be difficult for the search engine to connect your content with your targeted keyword. It can also flag you as keyword stuffing and discount the quality of your post.

Having listed your keyword in the content early on that better helps Google to connect your content with your targeted keyword better.

Let’s take that post as an example; the one you’re reading.

If the headline reads “SEO Technique About Clarified Keywords,” do you understand, at a glance, that the keyword density would be spoken about? Possibly not, because this is so unclear.

So it’s always nice to have your targeted keyword in the headline and early on in the article, so you’re keeping it straight and clear.

It’s not only good for your SEO to have your keyword in the headline and early on your content, but it’s also good writing habits for information content.

History Of Keyword Density

Long after, a mystical optimum keyword density exists to make any pages list. Yet, when Google released the Panda update, everything changed.

Pathetic attempt at dramatic storytelling aside, keyword density remains, as it used to be Google’s ranking factor.

You see, back in Google’s younger days, if the keyword used for a question appears more in the text, they prefer to rate a particular page higher. That means having a higher keyword density or the stuffing of keywords is a legal technique to help you rank.

But Google soon realized that their program is gamed and that their web pages are mediocre or of poor quality with no real content other than repeating a keyword.

To curb the behavior, and to make the quest great again, of course! Google rolled out a massive update algorithm called Panda to make sure it won’t work yet.

The density of keywords is now primarily used as one of the several on-page SEO checker methods.

Tools use keyword density as a way of engaging content importance to the keyword and warning against keyword stuffing.

Difference Between Keyword Density And Keyword Stuffing

The third form is the one that targeted keyword density checkers.

Let’s take a look. The keyword “custom cigar humidor” appeared in a brief paragraph of 33 words for a total of 5 times. So, (5/33) x 100% = 15.152%, which is more than three times higher than the average keyword density of 4% suggested.

As we have already described, keyword density is simply the percentage of a keyword in a text row.

In this sense, we can understand the stuffing of keywords as having an absurdly high keyword density.

Now there is a reason why Google has moved away from depending on keyword density as a factor in the ranking. You see, when you get stuffed with keywords:

  • User experience is going to be very bad. Reading Keyword stuffing text through that example is bad enough. Imagine reading all of that through a tab. That would give someone who is trying to understand the material a lousy experience.
  • You won’t fit in with meaningful content. It would be difficult to construct meaningful content that is useful to readers by attempting to increase keyword density without regard to good writing blindly.
  • Google won’t have you rated high. Keyword stuffing will make it a poor reading experience for your readers and discourage you from producing good material, as the points listed stand. And both are extremely necessary for having a good ranking.

Have LSI Keywords Replaced The Theory Of Keyword Density

LSI keywords are simply a part of how Google is growing from keyword abundance instead of replacing it.

Rather than finding only one keyword, hold on it to decide how important a web page is, Google is increasing its ways of interpreting and evaluating language, which is the basis for understanding content and then rates it.

Keywords Latent Semantic Indexing, or LSI keywords, is simply a kind of keyword closely associated with your targeted keyword AND recognized by Google.

The similar points between LSI keywords and keyword density are both helping Google understand how your web page is linked to the keyword you are targeting.

Just like normal keywords, if you repeat the same LSI keyword in your web page over and over again, that will also be counted as keyword stuffing.

Also Check Out – How to Find Keywords and Trending Content?

Focus On Search Intent Targeting Keywords Rather Than Only Increasing Your Keyword Density

Keyword density is no longer a part of the keyword technique you can concentrate on, as you can tell from reading this far down. You should then prepare your keyword strategy by choosing a list of keywords that suits the searcher ‘s purpose. Rather than obsessing about how many times a keyword is listed, you need a list of related keywords that will be used by users to search for your targeted keyword. Let us say gardening is your focused keyword.

If a user wants to know about gardening, then the related keywords can be beginner gardening, how to start a garden, gardening 101.

If the user is searching for gardening tools, then the associated keywords can be cheap gardening tools; gardening tools must be set.

You see, even if the primary keyword in the base is the same “gardening,” the relevant keyword varies according to the purpose of the searcher.

All You Must Know About SEO Keywords

SEO keywords (also known as “keywords” or “keyphrases”) are terms that are applied to web content to boost the ranking of search engines for such terms. During the keyword analysis process, most keywords are discovered and chosen based on a combination of search volume, competitiveness, and commercial purpose.

Many people are battling SEO because they’re using keywords that are WAY too strong. In reality, I’ve had a lot of clients telling me they want to rank “weight loss” and “insurance” for super competitive search queries. Is it possible to rate SEO keywords like that for a single word? 

But it can take years, even though you are doing all right. It is why I suggest concentrating on keywords with a long tail.

Long-tail keywords are extended phrases used by searchers in Google and other search engines (generally 4 + words). And they seem to have a lower keyword compared to 1-3 “headwords.”

So long tails are typically the best keywords to start with for people who are new to SEO. Thanks to Google Suggest (also known as Google Autocomplete), finding long-tail terms is luckily a breeze. For instance, let’s say you wanted to build a “keto lunch” page. Well, if your site is new, it’s probably too competitive with the keyword “keto lunch.”

Importance Of Keyword Research Density Tool To Check The SEO Keywords

Keyword e-commerce research for a blog is similar to keyword research. The one significant difference is that you need to find keywords for product and category sites and a lot of them with eCommerce SEO.

Thankfully you can use Amazon Suggest to find lots of excellent product keywords. It works precisely as Google Says does. You only type Amazon into a commodity or commodity category.

Find terms already listed by competitors. You can only get so far by typing a bunch of random keywords into one tool.

Even I find myself less and less using conventional keyword methods. Instead, I’m just looking at the keywords my rivals already rate for.

It not only generates a laundry list of keywords, but it is accessible to SUPER. I just pop up in a competing domain and within seconds, I get a list of thousands of keywords.

Several SEO tools reverse engineer the best SEO keywords for your competitor. Many, if not all, are paid out. 

But if you’re still using Ahrefs, SEMrush, or Moz Pro, this feature is available to you already.

In your Team, reverse engineer websites. For example, if you do not have a lot of Domain Authority on your web, do not reverse engineer the # 1 web in your room. Then use a similar website to yours. Therefore you can find SEO keywords for which you have a fair chance to rank.

Hope this article has helped you understand the concept of keyword density.

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