You may hear that email is archaic. Email marketing is dead. An investment in an email advertising campaign is not worth your time. This is just not true! More consumers than ever receive emails.
Social media may be here to stay, but so is email! In fact, email marketing has a larger Return on Investment (ROI) than any social media campaign. The key is to optimize your emails to reach the right consumers at the right time.
Utilize email marketing to your best advantage. We’ll compare social media to email marketing campaigns, look at email statistics, and review the best way to optimize your email marketing to reach your targeted audience.
Is Social Media Replacing Email Marketing?
Social media may seem prevalent, but it does not replace email marketing, nor does it seem likely that it will anytime soon. We’ve all seen the targeted ads on Facebook and Instagram. These advertisements can be hit or miss. 72% of consumers actually prefer to view promotions in email form, rather than on social media, and email is 40 times more effective at attracting new customers than Facebook or Twitter.
On the other hand, companies with an advertising campaign that includes email marketing, are able to reach a targeted audience. It’s important to use both email and social media in a diversified marketing campaign. Email marketing and social media really do go hand in hand. Email subscribers are 3 times more likely to share your content on social media than nonsubscribers.
Is Email Marketing Really Dead?
In spite of what you may hear, email marketing is far from dead. In fact, 92% of adults online use email accounts. Email is most commonly used in the workplace. The average worker spends around 13 hours every week on emails.
When Consumers Unsubscribe
Consumers will unsubscribe. It is guaranteed. What are the reasons behind that dreaded unsubscribe notification? Typically, there are two reasons for a consumer to unsubscribe.
- They are no longer interested.
The consumer has moved on, or no longer has a need for the product offered. In that case, it is time to cut ties.
- The email is not right.
The key to a successful email marketing campaign is to send the right emails at the right time to the right consumers. If your advertising formula isn’t right, the consumers may click delete, or worse, unsubscribe.
Is Email Marketing Still Important?
Email is still alive and well! It is a lifeline for corporate users, and private users alike. Email goes directly to a subscriber, instead of targeting consumers with a random, scattershot style advertisement. If used effectively, an email marketing campaign can have a higher rate of success than social media.
Email Marketing Statistics
- 89% of Americans faithfully check their email every day.
- 105 billion emails are sent daily.
- Email marketing has a Return on Investment (ROI) of 4,400%. This means that every $1 spent on email marketing returns $44.
- Welcome emails have an 82% open rate.
- 59% of consumers were influenced by email marketing when making a purchase.
- In fact, 50% of consumers buy from email marketing at least once a month.
- Approximately 53% of the emails were opened on mobile devices.
- Buyers are 6 times more likely to click on a link from an email than from a tweet.
- Buyers are 5 times more likely to see a marketing email than an ad on Facebook.
- A whopping 61% of consumers actually prefer to be contacted via email rather than through other advertising campaigns.
Can a Business Successfully Use Email Marketing?
The answer is, absolutely! The right email marketing campaign is an essential way to reach online consumers. However, it has to be done right! Most people have around 200 unread emails sitting in their inboxes at one time. Make yours stand out for the right reasons!
Photo by Edmond Dantès from Pexels
Use a Mobile Friendly Template
Since over half of your emails will be opened on a mobile device, make sure they are optimized for those devices. An email that is difficult to view is more likely to be deleted. Also, make sure to include a call to action that is easily accessible on a mobile device.
Most users are checking their email on an iPhone, with Gmail coming in second place. Check mobile previews in your email automating software.
Create a Personal Subject Line
Personalization can increase email open rate by up to 82%! A person’s first name in the subject line will catch their eye, and increase the likelihood of a sale. Email marketing automation is a great way to collect data, then use it to your benefit in your email marketing campaign.
Be GDPR Compliant
General Data Protection Regulations (GDPR) legally protect consumers and their data. Consumers must give permission in order to receive emails. Make sure your email marketing campaign is GDPR reliant. Become familiar with the regulations to make sure that you build a trustworthy brand.
Use an Eye Catching Design
Email is so much more exciting than it used to be! Marketing campaigns use gifs, animations, videos, and more to really sell their product. Emails need to load quickly and use colorful visuals that really pop. Short paragraphs, emojis, and infographics have also been shown to engage buyers and keep their interest.
Make Relevant Content
Your metrics will tell you who is subscribing, and who is buying. Make sure to track metrics, and know how to use the data to receive. Your metrics will dictate your content.
Final Thoughts
Email is alive and well! You are able to directly reach out to your targeted audience with the right email. Make sure to incorporate a well-organized email marketing campaign into your overall marketing strategy. After all, email isn’t going anywhere!
About AbstractOps
Are you a new startup owner who needs help handling the hard stuff? AbstractOps handles and automates your HR, finance, and legal ops — so that you can focus on running your business.
We understand that business operations can be quite challenging. If you have any questions or need assistance send us an email at hello@abstractops.com. We’ll be happy to help.
Featured Photo by Oleg Magni from Pexels