If you have ever filed a personal injury lawsuit, you certainly hired the best lawyer to represent you to increase your chances of a win. The same logic applies to a website with several high-quality inbound links.
What are inbound links?
They are links from another website to yours. Naturally, when a person who is respected in their trade links back to your site, it is a form of endorsement. And we could all use some of that, no?
What Makes Them So Important?
Great For SEO
As we noted, inbound links are a stamp of approval. They say that you have authority in a particular subject, and so the crawlers are going to look at your site with favor. You will rank higher on Google, hence fetching more organic traffic. However, links are not created equal. The higher quality the link, the better your ranking.
More Organic Traffic
Your site will get more visitors when linked to, hence increasing your chances of conversion. If you receive inbound links from sites with thousands of visitors, you are likely to tap into that market without paying a dime. Think of it as marketing through word of mouth-cheap and effective.
How To Build Inbound Links
People will only link back to you if you are an authority in your field. Why do you think everyone links back to Wikipedia? The site is always churning high-quality content and backing it up with outbound links. Be controversial but truthful, make your content stand out, and back it up so that other people will want to share it.
Write guest posts on high ranking sites and link the article back to your site. Most site owners will allow you to write-quality pieces that resonate with their audience so that you can link it back to your site.
Link Back To Others
Don’t expect others to link to your site when you don’t return the favor. Outbound links are also favored by Google, especially when you link to authoritative sites. If the owner of the site likes your content, they could link something back to you. Pitching your favorite bloggers and letting them know that you have articles on your site that could be helpful to their readers also gets you some free inbound links.
Your little brother may think the world of you, but his outbound link will not hold much water unless he has a high-ranking online presence. Great content and tones of patience will help you get there.