Content marketing can assist you in boosting sales, creating leads, and driving high-quality traffic to your website. Of course, as you recognize, content is king. But, it can also assist you in improving your engagement rate and raising brand awareness.
To reach out to your competitors, it’s not just enough for you to build an Instagram profile. You require to up your game and increase your content marketing with Instagram.
Your Instagram content must be appealing, engaging, and robust as it will assist you in creating a solid bearing on Instagram. It will also help you gain the attention of your target viewers.
Content Marketing Strategy
Here are four possible and easy-to-implement suggestions to improve your content marketing approach with Instagram.
Power Hashtags
Hashtags are an essential component of Instagram posts. First, of course, you must caption your photographs and videos, but you must use relevant hashtags for your posts. When done perfectly, the hashtags will assist users in discovering your content quickly.
Hashtags are keywords for Instagram posts. However, guarantee that the hashtags you practice are relevant to your business and are undoubtedly relatable to your target audience. Like exploring for keywords, you must fund your time and energy to recognize proper hashtags.
Let’s discuss how you can recognize the most proper hashtags for your brand. First, you require research and record all of the hashtags associated with your brand’s services or products.
Then, you require to conduct some research on Instagram. First, obtain if any of your competitors are utilizing those hashtags. Then, check if their pages exhibit while you search for those hashtags. It will assist you in understanding which hashtags to practice and which ones not to exercise.
It would help if you used both nonexclusive and individual hashtags for your brand. The novel hashtags may not be popular, but they are immediately related to your brand, so append them to your list too. The unique hashtags will assist you to target more accurately and encourage high-quality traffic to your website.
Possess the Sound Frequency of Posts
There isn’t every rule book you can support to determine the right frequency to post on Instagram. It’s also a trial-and-error method. However, you are forever required to ensure that you are alive on Instagram when your target audience is most active.
It will encourage you to connect with your target audience and develop your engagement rate. As a consequence, you can powerfully drive high-quality traffic to your site.
You can begin by posting your content on Instagram at weekly intervals for a duration. Then you require to hold your engagement rate. In addition to this, you also needed to consider other parameters like likes, shares, visibility, etc. All of these parameters will assist you in understanding which of your posts performed the best.
This small exercise will assist you in understanding the best moments to post your content on Instagram. Then, start publishing your content at those opportunities to generate high-quality traffic to your site.
Withdraw Overly Promotional Content
The principal goal of your brand is to stimulate traffic and improve sales. However, you don’t have to post about your products consistently. It would improve if you got it sure that the content was not too overly promotional.
If you consistently post promotional content, it may irritate your target audience and encourage your audience away from your brand. For instance, 46% of users report unfollowing a brand if they post promotional content.
So, you need to mix up your content and maintain your promotions casual to seize the attention of your target audience.
Occasionally, you can reveal funny content or post images of your employees on Instagram. However, memorize to generate content in order with your brand image. Also, ensure that you don’t create content around sensitive matters like religion and politics. It may draw negative recognition to your brand, which you don’t desire.
Instagram Live Videos
Live videos are an innovative, influential addition to the hallmarks of Instagram. Compared to other tools, videos are a much more comfortable way to drive high-quality traffic, engage with your target audience, and generate leads.
People love videos. They are fun to watch. Videos help your target audience quickly understand your products or services and your brand’s value. For example, 85% of people from the U.S. prefer to watch online video content on all devices. Also, 54% of consumers would choose to watch more video content from a business or brand.
By using video content, you can quickly ascertain influential connections with and capture the attention of your target audience. Furthermore, engaging and appealing video content will devise a long-lasting impact on the subconscious of your audience. As a result, you can promote high-quality traffic and improve brand awareness.
You can take advantage of live videos to communicate your brand’s value and set emotional connections with your audience. In addition, you can request experts or collaborate with influencers from your subject of interest and administer an interactive Q&A session.
You can share some behind-the-scenes videos of your brand or introduce new products or services. It will help you generate more leads and increase your sales.
However, identifying a relevant influencer for your brand can be one of the most challenging jobs. Thankfully, there are platforms like influence.co which you can use to discover the most suitable influencer for your brand. One of the best features of this platform is you can filter influencers based on categories. Therefore, it makes your job much easier.
For example, Reebok uses Instagram videos to promote its brand. Their videos are part of a more extensive campaign. However, as you can see, the video below doesn’t look promotional; instead, it’s very inspirational. This video managed to gain more than 35K views.
Final Thoughts
Brands cannot afford to overlook the power of social media platforms like Instagram. Instagram can help you establish a strong brand image, boost sales, and thus expand revenue. However, brands necessitate strengthening their content marketing approaches for this audio-visual platform. Instagram provides you to present your content creatively and generate high engagement rates. You can realize the tips discussed earlier to enhance your content marketing approach with Instagram.