How to have an effective small business website

Business people analyzing website visiting activity

As an entrepreneur you don’t want your business to have a website just for the sake of it. The website should contribute towards the business attaining its desired goals and objectives. With this in mind, several aspects need to be considered regarding web design to make your business website effective.

Optimize your site for mobile use

With over 50% of consumers now viewing and searching for information on mobile devices, it’s important to remember that your website is not just for desktops anymore. The user experience on tablets and phones is just as important if not more important than the desktop counterpart. Make sure that when you’re building your website that you optimize for these smaller devices. When mobile users have an enjoyable experience, they more likely to stay on your website longer and engage with the content that you’ve posted. Both important in growing your online ranking with search engines.

Ensure your site is search engine friendly

The process of growing your websites ranking for search engines is popularly known as search engine optimization. This essentially means that you want your website to show up high in the results for search terms that are related to your business. While there are hundreds of factors that go into this, and search engines never reveal their exact algorithms, we know that having relevant keywords and key phrases on your site, publishing high quality content, meta descriptions, image titles and tags, etc. are all contributors to how the search engine bots read your website. Making sure that the bots can adequately scroll your site and easily determine what your business can help ensure they display your website prominently.

Have solid hosting service

Usually smaller businesses will go for cheaper hosting options which may imply slower website loading time. Users online are not likely to spend time exploring a slow website – think about how frustrated you are on a slow website. It is essential to have a solid hosting service that can meet your websites needs. The cheap services can also crash quickly and easily whenever the traffic on your website increases dramatically.

Simplify your site navigation

You want users visiting your website to be able to find what they are looking as quickly and as efficiently as possible. This means your navigation menu should be clear and concise. Having clear titles enable users to know exactly what page they’re on and also the information to be found on that particular page. All the links on menu should also be clickable. It is also advisable to add a search feature on your website and this is especially important for smaller screens.

Using the power of call to action

A call to action is essentially where you prompt visitors to your website to take action such as downloading information, signing up for a newsletter or even getting a free demonstration. Calls to action that grab your attention and are direct will help convert as many users as possible into potential leads who could be future prospective customers. It is important to identify an opportunity within the website that can be used to include a specific call to action especially one that can boost your sales and further enhance your marketing goals such as special offers.

All in all, maintaining and growing your website might take a bit of your time and effort but it is worth it, because it will give you more contact and visibility on the internet. This in turn will grow your small business exponentially.