Influencer marketing is one of the fastest-growing digital marketing tools available to brands and businesses online. They can have a big effect on your social media marketing that in turn can result in successful ROI for your brand. But how do you know which influencer is right for you, and how do you persuade them to promote your product or service?
What to look for when reaching out to an influencer
There are all types of different influencers out on social media for your brand to choose from. However, it’s worth taking these two points into consideration before reaching out and making that initial pitch.
Pick an influencer that’s right for your brand
Influencers aren’t a ‘one-size-fits-all’ solution. Picking the right influencer very much depends on your customers and what they like. Look at who your customers already follow on social media, as well as the type of music they listen to and videos they watch on platforms such as Youtube.
Once you know your customer persona, you can decide which influencer suits them and their following. For example, let’s take one of the most successful influencers, Molly-Mae. You wouldn’t expect her to promote a subscription to Steam Railway magazine, would you? She is of course, much better suited to an audience for Pretty Little Thing.
Focus on engagement not followers
Fake followers are still rife online, and the same can be said with influencers. Some influencers may seem like they have a lot of followers on social media, but are they genuine? An influencer might have hundreds of thousands of followers, but their posts might only get a handful of likes. When it comes down to sales, audience loyalty and engagement is way more important for your brand.
Work out ways both you and your influencer will benefit from the collaboration
Once you’ve picked an influencer to work with, it’s important that you’re clear about your partnership. Ensure that your influencer knows the many ways in which your partnership will be influential for your mutual brands. Discuss cross-promotion on each other’s social media accounts, offer them features on your brand’s pages. This will all help to get them to say yes to the partnership.
Why not use an influencer marketing agency?
One of the most successful ways to get an influencer to promote your product is by getting the help of an influencer marketing agency to broker a partnership. Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. Not only that, like many other marketing agencies, influencer marketing agencies can help influencers create eye-catching content of a higher standard than what most businesses can produce internally. All of this can be repurposed for future marketing initiatives later down the line, making it true evergreen content for your brand!