— You don’t need to shell out for a bunch of bots to grow your following on Instagram. Use these strategies to build your online presence organically.—
Instagram is one of the top tools for small businesses and brands to drive engagement, grow their audience, and build a following. Instagram offers lots of built-in tools to help small businesses gain insight into their posts’ impact, but there are some simple strategies you can use to quickly drive growth and engagement on your own. These methods can help you build an engaged following that will get the most out of Instagram as a business tool.
- Post Consistently
Your followers want to see your content – so give them what they want by posting daily. Studies have found that posting daily helps grow followers four times faster than posting once a week or less. Posting consistently also boosts your presence in the algorithm, which makes your content show up more to potential new Instagram followers. Even if you don’t post on main every day, posting on stories daily is a great way to keep users’ eyes on your content and thinking about your brand.
- Offer Clear Calls to Action
Giving your followers clear calls to action is a great way to drive engagement. Calls to action can be as simple as asking followers to like your post but can also include things like saving and sharing posts or clicking a link in your bio that drives users to your content, online store, or other social media channels. Offering contests or giveaways is another excellent way to drive Instagram growth. Try making clicking a share button or tagging a friend parts of your contest rules to help drive organic growth.
- Utilize the Power of AI
Have you considered how AI might be able to help you gain Instagram followers? Advanced algorithmic tools like those offered by Pathsocial can help get your content in front of the eyes of those people who are most likely to want to follow you. Using an AI-driven tool can help drive high-quality organic growth by targeting users who will be engaged, interested, and retain an interest in your content. These tools typically require some initial investment but can provide incredible returns in driving engagement and sales.
- Find Your Niche
One mistake that new creators and influencers make is trying to be all things to all people. You won’t drive Instagram growth by making generic content that tries to cater to everyone’s tastes. This is where finding your content niche is so important. Know the value that your content offers your Instagram followers – does it teach them something? Offer them a deal or inform them about a new product? Does it direct their attention to your channel, store, or other social media pages? Does it entertain? Remember that all of your content should have a clear purpose – it should always offer something of value to your followers. This is how you keep users engaged and keep your page in the mix in Instagram’s algorithm.
- Know Your Audience
Related to the above, it is vital to know the type of audience you are targeting for Instagram growth. This could include targeting an audience based on age, location, sex or gender, income level, interest or need, or ideally a combination of multiple characteristics. Think about how your ideal target audience uses social media – when do they check Instagram, and how do they use it? Narrow down your intended audience so that you can create better-targeted content that serves your audience’s needs, per the above.
There you have it! These simple strategies will give you a solid starting place to drive your Instagram promotion, whether you’re building a brand from scratch or growing an already established online presence. Good luck out there to all you influencers, e-entrepreneurs, and small business owners on your quest for Instagram growth and followers! Looking to learn more? Visit Pathsocial for more tips and tricks to maximizing your growth today.