Automation is when you make a process or system operate automatically, and it’s becoming more common every day. You’ll see automated systems in home appliances, self-driving vehicles, and even your smart home.
When it comes to your business, you can benefit from using software to automate aspects of your marketing activities such as email marketing, social media posts, and ad campaigns.
If you don’t know where to start with your marketing automation, we’ve got you covered! Here’s how to efficiently automate your marketing agency’s processes.
Marketing Automation – An Introduction
Marketing automation combines efficient software and smart strategy. You should be nurturing prospects with personal and useful content that converts your target audience into long-term customers, all with less work on your end.
If you follow these tips, marketing automation will help you keep your customers at the center of everything you do.
3 Tips and Tools for Marketing and Business Automation
There are plenty of tips and tools you can use to automate your business and marketing processes efficiently. Let’s outline a few:
1) Build (Don’t Buy) Your List
The best campaign lists are filled with qualified leads who are likely to be converted easily. It might be tempting to get an instant engagement push by purchasing a contact list, but there’s no point if the leads aren’t interested in what you’re advertising.
Build your email list based on organic leads. Create compelling landing pages and robust digital ads. You will ensure that those who are most interested in your service see your email outreach and campaigns.
2) Set Up Workflows Using Software
You can easily set up workflows using software that separates tasks into easy-to-understand steps sorted into triggers and actions.
A trigger sets the action into motion. For example, the trigger is when someone types in their contact information and the actions are to create and update that contact information in your database.
You can also set up filters and expand workflows, so they have multiple actions. According to this Zapier tutorial, this program has plenty of functions to expand and organize your workflows and build efficient processes.
3) Be a Human, Not a Robot
“Marketing automation” sounds like a very cold and impersonal term, but you need to make your strategies not as robotic. Anyone can push a button to fire off thousands of emails, but most successful marketers understand their audience and tailor messaging to meet the needs of the audience.
Don’t simply use whichever pre-generated email your software wants you to use; modify your message to fit your specific audience, so they don’t just send it to their spam folder. Then, you can use automation to move your prospects through the sales funnel.
Automation is still relatively new for most businesses. We can’t predict how it’ll change and evolve, but we can ensure that educating yourself and your employees will get more value out of your automation.
Identify your goals, make sure your leads are qualified and interested in your product, and understand that the “human touch” is essential to automation.