Are you looking to up your social media game?
Well, in the modern age, generating awesome content for Instagram is at the heart of this. Whether you are repping your business on Instagram or just looking to boost your social clout, there is always something more you can be doing!
So, in this article, we have put together a guide on how to create content for Instagram that actually makes people stop and turn.
So, let’s get into it!
1. Text Is a No-Go
One of the biggest mistakes that people make when creating content for Instagram is to try to provide information through text. It might be a joke or a promotion deal, for example.
But the truth is that the best type of content for Instagram is visual!
Most people are more responsive to visuals than language, so you risk losing people’s interest if you ask them to read something.
So, when creating engaging content for Instagram, stay away from pictures of text!
2. Hit the Hot Spots
If you are looking for content ideas for Instagram, it’s important to remember that there are just some visual cues that people can’t help to stop and look at.
The obvious one here is sex appeal. We’re not talking anything too racy. But having beautiful people in your Instagram posts will have the effect of just getting people to pause their scrolling for a moment.
But other themes that also get people automatically interested are fashionable clothes, cars, and beautiful landscapes.
People just can’t help themselves!
3. Go Bright or Go Home
The truth is that most people scroll aimlessly through Instagram. This means that you often only have a split second to get into their brain and catch their attention.
What’s another great way to make this happen? Brightness!
Simply having striking colors in your post will engage your audience’s mind for half a second. Of course, whatever content you’re showing needs to be interesting too!
4. Timing Is Critical
If you go looking for tips from instagram influencers, one of the most common things you will hear is that timing is everything. There are certain times of the day when more people are engaged in social media.
So, you want to be targeting those times to give your content maximum effect.
A good way to optimize your strategy is to create a content calendar for Instagram. This way, you know in advance what you will be posting, and when those peak periods roll around you will be good to go!
Experiment with Your Content for Instagram
You should now have a better idea about how to create engaging content for Instagram.
But the last piece of advice we can give you is that winning at Instagram is going to require different strategies for different audiences. So, it may be the case that you need to try a few different things out to see what gets the best response. So, have a little experiment! If you’ve found this information useful, why not check out some of our other great articles on social media topics?