How to Boost Your Ecommerce on a Budget
Being the owner of an eCommerce store can be hard in 2019, especially when your business is small and has a tight budget. Here are four ideas on how you can boost your eCommerce without bringing the costs up.
Are you feeling down because you’ve noticed that your sales stopped growing recently? As new online shops keep on popping up everywhere around the world, it gets more important than ever to keep up with trends before your competitors set themselves ahead of you. As a scaling maker or manufacturer, you might sometimes get the impression that these new businesses know it all and they manage to grow faster and get better results in search engine results than your eCommerce. But instead of being sad about it, there are many things you can do to turn things around.
Here are four ideas that you can realize without spending a lot of money:
1. Start a Blog
Have you ever thought about starting a blog for your eCommerce? Well, you should. A blog is an easy solution to drive traffic to your site and get better rankings in the search engines results, which is exactly what you need to improve your sales. All you have to do is to come up with a concept for a blog that fits into your eCommerce and a few topics that are relevant for your target group. Don’t just focus on your products but also on issues that are related to it. For example: If you sell fitness items, your visitors might be interested in healthy lifestyles, which includes delicious recipes or workout tips. Additionally, you can also use the blog to write company news articles.
2. Implement Smart Software to Your Business
It can be hard to keep track of all the orders and inventory if you are the owner of a growing online business and doing everything yourself. Instead of hiring more staff, which is expensive, you can simply invest in smart manufacturing software that is tailored for small business inventory tracking to get help with the business operations. As soon as it replaces your cumbersome Excel spreadsheets, you’ll see how much time and energy you can save.
3. Set Up a Newsletter
Some people think that email marketing is old news and not worth getting into. But we don’t think that’s true – if you do it the right way. Allow your visitors to subscribe to a newsletter and inform them about new products or a blogpost that you’ve published. Furthermore, it is not as much work as you think it would be. If you plan to send out one newsletter a month and you come up with twelve ideas to get started, you’ll be done for the whole year.
4. Collaborate with Another Business
Do some research and find like-minded businesses that you could collaborate with. This can be a business that operates in the same area or sells products that are complementary to yours. You can then promote each other on social media or even open a pop-up store together. By doing that you can win new customers and push your sales at the same time!
Image credit: ecommerce via William Potter/shutterstock