With so much competition in the world of business these days, it is essential to have a unique brand that is easy to recognise. This helps companies build name and brand recognition. If you are able to also link your brand to a product or service with a reputation for high quality then you can rest assured that people will recognise any product with your brand on it as being a product that promises quality. Therefore, developing a brand that is easily recognisable is just one part of building a strong market reputation for your company while the other part involves developing a quality product or service that is highly-recommended because of its content. Once you do so successfully in both areas, it is going to lead to a lot of sucess for your company in the future.
What is a brand and why is it important?
A brand is a series of distinctive traits that a company is able to promote to the world. It is also an assurance that products developed by these companies are going to be consistent and will contain the characteristics that the company strives to include in their wares and be identified with. Similarly, a brand can represent a certain ethos that is associated with a company. A company that does a lot of charity work or promotes ethical products is going to be associated with that area, as will any new products released under their name. Additionally, the advertising a company does, or, at least, for a specific product in their range, also helps to establish a brand amd a market to sell their products too. Having a physical brand with a design is another part of this idea and one that can be hugely important. Any company that is able to come up with a distinctive logo that sticks in the mind is going to get the recognition they crave and this, in turn, will lead to more success for the company. Distinctive logos make advertising easy and if these logos are linked to quality products, the consumer will waste no time in considering purchasing them. This is what good branding can do and, therefore, it is something that needs to be worked on.
How do I develop a distinctive brand?
Developing a distinctive brand is something that takes a lot of time and thought. It will not come to you in a flash and it will not be easy to come up with the brand that you desire. It is something that involves a lot of consideration. A brand is an identity for your company and your products. When people see it and recognise it, they are going to attach certain ideas to it and you want these ideas to be a true reflection of who you are and how you see your company. As such, you need to think aboout these last two ideas: Who are you and how do you see your company. You then need to think about what you can do to develop an image that shows that your company represents these ideas. You can do this by publicising your endeavours away from the product, by giving your opinion on popular topics of debate or by letting people know where your product comes from and what goes in to the process of making it. Once you are able to reinforce this idea, it will begin to sit in people’s heads and they will associate it with your brand. Once you have a uinque logo to go with it, one that stands out and gets people’s attention, you are well on the way to establishing your brand.
How can Instagram help me?
Instagram is a service which is home to more than one billion active users and surveys have shown that Instagram users engage with brands more than the users of any other social network. Additionally, a large number of Instagram users will purchase products that they discover through the app. This means that Instagram is the perfect place for you to develop and spread your brand as you are operating in a virtual marketplace. Users can pop by, have a look, buy something if they’re interested and move on. The important thing about Instagram from a branding point of view is that it gives you plenty of opportunities to promote various aspects of your company. For example, you can show off the quality of your products, their origins and the way they are made, you can show what goes on behind the scenes at your business and let people in. This is an opportunity for users to explore the work culture of your company, another part of your brand. You can create a unique posting style or one that is visually striking and also contribute to your brand in this way. There are countless possibilities.
Once you have settled on a brand, the important thing is to get it out there and start having people recognise it. Instagram is also helpful on this front as you are able to connect with people and share your ideas with them. The more people you connect with, the further your ideas will reach. If you are struggling to get the attention that you feel you need to help expand your brand then you can always consider investing in your Instagram profile. If you buy Instagram likes and followers, they can help you on your quest to define your brand and build its recognition throughout the social network and further afield.
Image Credits: Instagram using from GaudiLab/Shutterstock