Google Remarketing vs Facebook Retargeting


Remarketing campaigns can be used to get back in touch with people who have already visited your website. Using networks like Facebook or Google, it is possible to target customers based on what they have looked at in the past. This method also includes remarketing ad through email, which is a part of it.

Many businesses say that when they compare display ads to retargeting, they see a tenfold increase in CTR. This leads to a CTR of 0.07 percent, which is less than the goal of 0.7 percent.

Facebook and Google, two of the best eCommerce remarketing companies in the world, will give you an advantage. If your money is tight, how do you choose? We looked at their benefits and drawbacks to figure out which one was the best for us.

What is Google remarketing

Google Remarketing uses a small piece of code called the “google remarketing ag” to keep track of how many people visit your site. Then, on websites about certain things, like items or events, they show up.

An “anonymous” cookie is put on the user’s browser. With a cookie that says who your company is, anyone can be targeted by a Google AdWords campaign.

Compared to other types of sponsored advertising, Google advertising has a lot more public trust because of the quality and security checks that go into making it. Google retargeting has a lot of advantages, including the following:

A benefit is that you can make your own visuals or get your brand out there. You can use a unique image in a way that most search engine marketers don’t: While the search network is still available, the display network often gets more clicks.

Google may be able to make its adwords more specific. It makes sense to make your content different for each type of person who comes to see it. In real life, you wouldn’t treat a customer who came back the same way you would treat a customer who came for the first time.

Their rlsa google ads options aren’t very complicated. You may want to target them based on what they did and the website they went to. Because of the RLSA, marketers can now make campaigns based on what people search for, even if they don’t visit your site (Re-marketing Lists for Search Ads).

Google has a huge display network that covers more than 90% of the internet.

What is Facebook retargeting

Facebook remarketing, also known as Facebook retargeting, allows you to connect with people who have visited your site before through their Facebook accounts. A pixel is a small piece of code that you can put on your site to give Facebook information.

People may be retargeted after they log in, and their information may be kept. In order to get people excited and give them a reason to work, you can build specific audiences (like clicking your phone number, for instance).

Others are added to the service’s list of people who could be targets. Allowing it to remove people from the site who meet certain rules is another option. In addition, you can divide your unique target into basic demographic groups and send relevant information to those groups.

Difference between remarketing and retargeting

In the past, the word “retargeting” meant advertising that was shown on a screen, and the word “remarketing” meant email marketing. Remarketing and retargeting are two words that some say belong to Google, while others say that Facebook owns the word “retargeting.” It is not right for marketers to use these words together.

Dynamic remarketing vs remarketing

Here are the differences between normal remarketing with dynamic remarketing:

Standard remarketing

You may reach out to people who have left your site by using remarketing ads. You may continue advertising to these visitors while they are surfing the web or using social media, thanks to Google and Facebook. The increased use of ‘Dynamic Remarketing’ as a way of increasing click-through rates and income has emerged from the proliferation of e-commerce websites.

Static remarketing is the most common type of retargeting. You may create a single or a series of show-on-demand advertising to keep visitors’ attention after they leave your site. Google and other ad networks usually prioritize the most effective ad creatives. By adding criteria and filters, you can manage when and how these advertisements appear to you.

Businesses can select the browsing behavior that triggers advertising. Individuals who have already submitted a request for information will not be retargeted in this manner.

Businesses seeking long-term growth may profit from a number of advantages connected with traditional remarketing. You may target a certain group of people with a specific service or campaign by using a variety of ad formats, such as GIF and HTML5.

Dynamic remarketing

For example, you can target specific customers based on how they’ve used your website or mobile app before. This is called “dynamic remarketing.” This leads to a lot more people clicking on and buying things when there is a discount or special offer, so this is why.

When someone looks at a product page on the website, custom tags with information like the ProductID are added (often in Tag Manager or Analytics).

If you run a Shopping Ads campaign, you can use the same product feed.

You can use the Google Adwords tool to quickly and easily make simple ads.

Because Custom Ads have to be completely responsive and dynamic, HTML5 is needed to make the ads work well.

What is better to use: remarketing or retargeting?

Static ads can be used to promote a certain product, event, or campaign. A lot of people may not need to see your ads if you only sell a few things or services.

A static ad may be good for business-to-business advertising and lead generation. If your main goal is to get people interested in your brand or services, remarketing is the best way to do it.

Dynamic retargeting shows ads based on what a user has searched for in the past. This may work better for businesses that offer a wide range of products or services than other ways.

Dynamic retargeting is only available on websites that sell products because it needs a feed of products. When it comes to dynamic ads, one of the most important things is the website’s product feed.

An eCommerce store should have a conversion rate of 2%. In other words, most people who come to your website will not buy anything or ask for more information. Both dynamic and static remarketing can be used to re-engage these people.

Two things should be kept in mind when choosing the best way to remarket your business. Here, we talk about your website’s target audience and the things or services it sells or gives away to them.

If you need to sell a lot of different things or reach a lot of people, a dynamic ad could help. A static advertisement can be used to promote a certain product or to target a specific group of people.

Retargeting, no matter how it’s done, is a great way to get more people to buy your products.