Employee Profiling for Beginners: How to Use Employee Data to Your Advantage

Employee Profiling

Employees are an essential part of any business. The people working for your organization are the most expensive investment and can be the decisive factor leading toward business growth. Thatís why itís essential to recognize and hire the right employees for different positions.

If you want to get the most out of your employees while keeping them satisfied for a long time, you must match them with the right work environment. Of course, companies need to put in the effort over time to keep their workers happy, but you need to have a good initial start.

Thatís where employee data and profiling come into play. Today weíll answer some of the common employee profiling questions.

Employee profiling explained

Employee profiling defines the job profile (requirements) when hiring new employees to identify the best candidates that match your profile. Itís possible to use this approach when hiring new employees for your current employees, and it can even be used as strategic data.

Cognitive aptitude tests are also used to determine if the candidate has the cognitive skills for that specific job profile.

However, to have accurate employee profiling, you will need an unbiased and fair evaluation process, which can be challenging. Companies need to set up robust methods for identifying talent and shortlisting candidates.

If not, you will get biased results and leave room for candidates to fake the results of their interviews. Thatís why companies look for third-party companies that can do this for them.

How can employee profiling be used?

One of the most common employee profiling questions is, ďHow can this method be used?Ē Here are some of the most common use cases:

Selecting and screening talent

Employee profiling can focus on job competency assessments and change the hiring processís priorities. Instead of focusing on interviews, this process can help determine how good someone is in a specific role and prevent hiring the wrong people.

Move the right people up the ladder

When profiling employees internally, companies get insights into which employees have the potential to move up and get promoted. At the same time, you can determine if some employees would be better at different positions.

For example, simple employee engagement research can help you tell whether an individual sees himself in your organization in the future.

Lead generation

Employee profile data contains rich information companies can use to determine who their customers are and understand them in a better way. Companies can use their data to grow their list of leads, especially in the B2B sector.

Easier to locate candidates

When you create the ideal job description, finding the right people is easy. Knowing what kind of people you are looking for makes it easy to find them, whether theyíre on social media, hiring platforms, job boards, etc.

Investment data

Understanding what employees are working for specific companies, their talent, skills, and filmographic data can all be used to predict different industry trends. It can help investors make the right decisions when buying or selling companies.

Benefits of using profiling

Since this assessment method has a wide range of uses, there are many benefits organizations can get. At the same time, you should understand that all assessment approaches have their drawbacks you should always keep in mind.

Here are some general benefits you can expect regardless of what you will use the data for:

Itís an intuitive process

Complexity is a big issue with many assessment methods, and profiling is very straightforward and logical. Companies must look at their best performers and create a profile that ensures you find the people that will perform best against the parameters youíve set.

Many companies offer this data

Many companies offer this kind of data and have perfected ways of getting profile assessments. In other words, if you choose to profile, you can instantly acquire this data from a third party without wasting time reinventing the whole process.

This assessment methodology is entirely legal, and there are no areas where your business might be liable. That also means that there are far fewer complexities involved in this process compared to other methods in the gray zone of the law.


Certain assessment methods require a lengthy implementation process, while profiling is much shorter because of its simplicity. Organizations use the same tests meaning there are no modifications in between. Thereís no custom content development either, so the costs are lower.

Tools for employee profiling

These are some of the most effective tools for profiling:

Social media

Companies and recruiters go through social media profiles and check interests, interactions, likes, comments, and content people like. Even though this can be an effective approach, it might come with privacy issues.

Personality tests

There are all kinds of personality tests that include employee profiling questions or assignments. For example, recruiters can ask applicants to rate themselves through questions or statements.

Psychometric tests

These tests can be used to determine a candidateís mental capabilities and behavior. They are also used to determine if the candidate has the cognitive skills for that specific job profile.


Employee profiling can be a vital process for any kind of organization because data is at the core of this assessment. Data is the most valuable strategic resource in modern business, and companies need to use it correctly to improve various processes and boost their efficiency.