Email can be considered one the most influential invention of today’s world. With most of the people busy staring their inbox reading countless emails, email marketing is still among the most efficient marketing tool.
But why do many of email marketing fails? Well, the answers lie in the depths of unsuccessful email campaigns. Most of the business sends mass email without paying attention to a various factor which influences any reader to open their email. Most of them don’t think of tailoring content according to their audience or potential customers.
By analyzing and observing these campaigns, one can learn major features any email marketing campaign should have for better open rate and conversion.
If you are targeting the millennial generation, then mentioned below are top 5 email marketing tips to increase conversion and boost engagement.
1. Be more personal:
The reason behind social media gaining so much importance in the marketing world is the personal touch associated with it. Today’s audience react and respond to one-on-one interaction which is a major feature of social media. Whenever you are drafting an email campaign, write it such a way that you are talking to only one person, too many people. Always stick to one person.
2. Skip the bait-and-switch:
Most of the marketing e-letters lack honesty and transparency. Today’s intelligent customers doubt the sincerity of almost every mail. So, it’s best if emails are crafted with truth and honesty. Your email campaign must not contain false or misleading contain. Keep your email to the point and simple.
3. Enrich your reader’s lives:
Whenever you are constructing an email campaign, make sure that you provide enriching content to your target audience. You should add content which is informative to your readers. Present a perspective that is new to your audience. Keeping this in mind will surely build your list and decrease unsubscribing rate.
4. Offer a promise:
This one is a tricky one. It can backfire in case you don’t live up to your promise. Whenever you promise your customer on your emails, then you have to deliver it else you will lose the readers’ trust. You can offer things like free report, coupons, etc. which will certainly increase your interactions with your audience and also increases their trust in you.
5. Keep it short and simple
You can easily attract attention of readers with clever and suspenseful headlines but when it comes to effectiveness, the email title, headlines or subject should be on topic and direct. Keeping the email short is also important as today’s audience don’t have time to go through pages long emails.
Email marketing strategy requires in-depth research and finding out things that make your potential customers tick. That’s why it is a difficult task, but if mastered, these tricks can deliver a tremendous result. Such email marketing campaigns can help in achieving more traffic, getting more subscriber and of course, more sales.
With improved email marketing efforts, you can get required results. Try out these tricks and suggestions. Let us know the result. If you have any suggestion then don’t forget to mention in the comment section below.