Eight ingenious ways to use Instagram stories for small business

Instagram has established a position as a bona fide social platform that can do wonders for the business.  Are you looking for some ways to use Instagram stories for small businesses? Fortunately, there are tons of ways you can use stories to raise your game on Instagram. The addictive Instagram stories has potential to stuck viewing audience longer than they plan to.

Businesses often struggle to use Instagram for stories. Here is a comprehensive guide on how you can use stories to get better exposure for a small business.

Add the clickable link in stories

Adding a clickable link to your Instagram caption is an excellent opportunity that drives IGTV viewers to your website and boosts the SEO and skyrocket sales. However, you can get more eyes on your content and drive the maximum audience to your website is possible with the help of killing content strategy. You don’t need to have a specific number of followers to add a clickable link; whenever you create an IGTV video, link it to your channel and videos with Instagram stories. Video content always plays a fundamental role in engaging the audience.

Use the most prominent stories as Instagram highlights

Instagram highlights are the best to extend the lifespan of your stories and provide them more visibility and reach. However, it is critical to use them a strategically to get the most out of them. You can use those stories as Instagram highlights that had the maximum conversion or drove more traffic to your official page. Moreover, make sure to update the highlights regularly.

Use shoppable Instagram stories stickers

Luckily some product stickers are up to make products more shoppable. These stickers allow you to add labels to specify any product. You don’t need to reach any specific number of following to make your Instagram look a store or add such stickers; you can do no matter how small or big your following is. Many influencers and brands regularly use them to make products more shoppable. It provides an excellent end to end customer shopping experience. The best part is you get it all within the Instagram app.

Encourage the audience to click your link in Bio.

The link in your bio has a critical role in driving the traffic to your website – especially if you’ve not hit that 10k followers mark. No matter, if you have achieved the “Swipe Up” goal or using the effective strategies to encourage story viewers to click your link in bio. Adding a clickable link is indeed imperative in driving viewers to your blog.

 There are tons of GIFs and stickers that help you along the way. Furthermore, you can make things easier by tagging your profile in Instagram story. It creates a direct link to get to your link in bio.

Create a Content strategy that converts

The most important thing is to come up with a content strategy that has the potential to transform your viewers into long term customers. It is also good to plan a content by using any scheduling tool. It is indeed an excellent way as you can understand how effectively the content flows over days.

Use stories Analytics to Beef-up Instagram strategy

Creating a fined tuned content strategy is also critical, and that is possible by tracking the success of your Instagram stories and figure out the trends and practices that work best for you.

It is best to understand what works best for you and what does not. The better you know the audience, the more traffic you will drive to your website. Track the stories with low completion rate and highlight point that makes your views dropped. It is good to identify all pros and cons so that you can create super useful content strategy.

Mobile optimized site

Apart from the tips discussed above, here are other strategic ways to capitalize on your effort. We all know, Instagram is a mobile app. Therefore, you should not leave any stone unturned in making your site well optimized for mobile. The blog or official website that is driving traffic through your Instagram handle must be optimized, or the content you share should be viewable from the mobile. It is indeed an unpleasant experience when visitors land on your page and realize the website they are on is not optimized at all.

Create Instagram story ads

There comes a time when you are out of organic options, and you wish for a quick way to maximize reach. The one simplest option is to buy Instagram followers UK or followers to reach more audiences. On the contrary, you can Instagram story ads because stories have soared in the popularity. Instagram story ads have grown the 51% more importance over the years; however, whenever you make a mind for the ad campaign. 

  • Keep the end goal driving traffic on your website.
  • Make sure to use ingenious and the best methods to get most of your advertisement campaign.

Vanessa Anderson is an enthusiastic and self-reliant creative writer at Social Captain. Her passion for writing and effective communication skills add to her credibility as a writer. In addition to writing for multiple foreign corporations, she enjoys writing poems on current social issues.

Image credit: Instagram stories via Astrovector/shutterstock

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