What is Distributed Marketing: Considering the Concept

Distributed Marketing is a phrase that some people may not fully comprehend, so we cracked it down for you. Apprehending whether a company uses Distributed Marketing strategies can save marketers time, money, and effort when searching for brand marketing challenges.

Suppose brand marketers cannot accurately identify their company’s strategy as one that includes Distributed Marketing. In that circumstance, they may not discover leading solutions that satisfy their company’s unique requirements.

Researching marketing terms sometimes conducts to outdated, preliminary, and ambiguous definitions. It can be a problem if you search for solutions and get lost in industry jargon. So, it’s essential to understand whether your company can be described as a “distributed organization” or one that employs a Distributed Marketing strategy.

What is Distributed Marketing?

Distributed Marketing refers to the procedure of national-to-local marketing for brands that market their products or services through grids of local partners. Distributed Marketing encloses all aspects of aligning marketing strategies, creating marketing campaigns and assets, automating marketing execution and fulfillment, funding Co-Op Advertising strategies, and managing local marketing analytics. Distributed Marketing — also called channel marketing — involves digital and traditional marketing with customized local marketing drives and assets that offer co-branded messaging to regional markets.

Distributed Organization

Many businesses, labels, and manufacturers have relationships with distributors, resellers, partners, retailers, agents, dealers, franchisees, or branches selling brand creations in local markets. These local businesses are generally guided as distributed marketing networks or “channel partners” because they are considered “channels” by which the brand sells its outcomes or services.

These channel partners can be distributed in diverse geographic areas. And that distributed network structure may be arranged in various ways, including by region, category, tier, or partner level. Companies or brands that have such a system are distributed organizations. However, suppose a company or brand has only one location or a small numeral of places that do not sell brand products through a web of local channel partners. In that case, such a company does not fit the definition of a distributed organization.

Role of Distributed Marketing

Distributed Marketing from Salesforce bridges the gap between corporate marketing, employees, channel partners, and your brand to deliver consistent experiences across corporate marketing and partner networks. Corporate marketers build and share on-brand, collaborative content in Marketing Cloud. Distributed teams of advisors, partners, and more can view, personalize, and send this content directly from CRM experiences such as Sales, Service, Financial Services, or Experience Cloud.

Distributed Marketing provides a managed package that is installed in your CRM environment. In addition, you can install Distributed Marketing content blocks in your Marketing Cloud environment to easily enable powerful content collaboration. All send the power of Marketing Cloud to help teams of all sizes engage with their books of business reliably and at scale.

As a marketer with Distributed Marketing:

  • Allow your teams to encounter their book of business at scale with on-brand content.
  • Create moments of cooperation within email or SMS messages.
  • Maintain brand and legal compliance with automated and manual approval procedures.

As an advisor, associate, or dealer with Distributed Marketing:

  • Dispatch a personalized email to contacts, leads, or personal accounts.
  • To send messages to clients at once, use easy segmentation tools like list views.
  • Mail multiple messages over time without worrying about controlling the touchpoint cadence.

Prerequisites for Distributed Marketing

Before installing Distributed Marketing, review the required products, licenses, and permissions to help determine if you can use Distributed Marketing in your environment. Within Distributed Marketing, specific features need complementary Salesforce products. Prerequisites are noted in the feature’s setup instructions.

Getting Started

You can witness the demos and identify compelling benefit cases that allow your advisors, partners, dealers, and others to inform, market, and sell to their clients at scale. Now, it’s time to start setting up Distributed Marketing! Use these steered setups to activate new workflows for your teams fast.

  • Installation Overview: To complete configuration in your Sales, Service, Financial Services, or Experience Cloud, you must be able to install the managed package, assign permission sets, and complete a post-installation authentication setup. To complete configuration in Marketing Cloud, you must have access to administrative privileges and install packages.
  • Setup: Distributed Marketing uses Marketing Cloud journeys and Salesforce campaigns inside the Sales, Service, Financial Services, and Experience Clouds. After installing the managed package and configuring authentication, set up Distributed Marketing by creating an entry event data extension, profile attributes, content, sender profile, and journey. Then customize the Campaign page layout for Distributed Marketing.
  • Manage Settings: Distributed Marketing allows you to enhance your CRM with Marketing Cloud content to send relevant, on-brand content at every touchpoint. Administrators typically granted to marketers connect a Marketing Cloud journey to a campaign, enable Quick Send, and customize Distributed Marketing to fit your needs.
  • Distributed Marketing Content: Distributed Marketing allows you to extend effective and dynamic content to distributed teams. You can also use it to allow those teams to interact with that content safely and efficiently.
  • Enhance Distributed Marketing: Enhance Distributed Marketing functionality to fit your company’s needs. To extend the message personalization flow, create custom personalization interactions. Extend the Distributed Marketing payload to include more data for journey decisions, content personalization, and more.
  • Use Distributed Marketing: Distributed Marketing provides tools, workflows, and experiences that help you better serve and engage your entire book of business.

Final Thoughts

Leading Distributed Marketing platforms can quickly scale marketing for organizations that need to be customized, brand-compliant local advertising for their channel partner networks. In addition, gaining a deeper understanding of your brand’s Distributed Marketing challenges, processes, and strategies can help you identify solutions to improve the efficiency and effectiveness of your local marketing initiatives.