WHY DOES A BUSINESS NEEDS IT ?
Digital signage is helping business get an edge over their competitors in the market. They increase the possibility of broader recognition by catching the consumers’ attention, thereby making businesses successful within their industry.
What is a Digital Signage?
Signage encompasses the utilization of tools like signs and symbols to communicate a specific message to a particular group of people. It is primarily used for marketing and advertising.
Digital signage includes any projection found in public spaces, retails stores, corporate building, etc.
What is a digital signage system?
A digital signage system is the means of displaying digital content on any public digital display. It is essentially AV content directed by a media player used by various business sectors like food, retail, and other industries to effectually market their products to the consumer via private or public digital displays.
Following are the components of a digital signage system:
CONTENT:
To keep the network relevant and to reinforce a brand’s vitality, there is a requirement to constantly create fresh content.
HARDWARE:
It includes the physical components such as the monitor, screen, network components, etc.
SOFTWARE:
It includes the media player software, content management software or device management system.
CONNECTIVITY:
Components such as Wi-Fi or mobile technologies to connect the digital signs back to the content management system.
INSTALLATION:
It includes the necessary installation process from surveying to set up, to final installation.
THE REASONS TO GET A DIGITAL SIGNAGE SYSTEM:
- No one can deny the power of video advertising. A video can send across a clear and resonating message to a large number of consumers; something print media isn’t capable of.
- It is an adept way of assisting the marketing team of an organization by facilitating proficient communication between the employees and the consumers. It acts as a salesperson answering all the necessary queries related to the product.
- Digital signage displays being vibrant and animated are appealing to the eyes and gather more attention with their ability to add individuality to the atmosphere.
- Digital signage can be easily manipulated and facilitates better flexibility and the ease of updating marketing campaigns instead of rewriting or re-launching the entire campaign.
- Digital signage escalates the level of consumer awareness in your business since it makes use of multimedia displays through which the brand can easily share product information, pricing, community outreach, social media, etc.
Make use of digital signage system as a part of your marketing strategy, and you may notice a considerable difference in your overall profit and consumer base. You can easily find an adept digital signage media player with remarkably low bandwidth requirements allowing audio video streaming across a local network, over the internet or Wifi.