Are you running a business and need some creative marketing strategy to boost your inspiration? Then, you are definitely in the right place!
While the core purpose of any business is to make profits, it’s highly unlikely that any business will make ends meet without implementing a formidable marketing strategy. For this reason, businesses ought to not only identify but implement a marketing strategy that suits their model well.
Although your business might not level up to these businesses marketing budgets, the good news is that you can implement them in your business marketing campaign. The idea is to get a leaf or two and customize it to your business model. There are many ways of advertising your brand , you can try unique promotional products.
Without further ado, let’s look at different creative marketing examples that have proven beneficial but are utterly unique from the rest. Let’s delve right in!
1. Trade Show Booths
It goes without saying that today’s business world is highly competitive. Even so, you can still rely on the old ways such as trade shows to market your business. For your business to stand out from the competition, you need to formulate marketing strategies to help you stand out from the competition.
The best thing is that you can implement these strategies when exhibiting at trade shows. To improve your image at shows, do some research online to find the best trade show exhibits for your taste and take away your favorite parts for your own display. This way, you can have a unique and creative marketing campaign to spice up your marketing efforts.
2. Tide Football Ad
The sports industry and, more specifically, the football industry is highly competitive. Businesses in this market have to continuously come up with creative marketing strategies to remain relevant and competitive.
One of the marketing strategies that has created a fuss for a while now is the Tide Football Ad. Ideally, this football-focused strategy brings forth timeliness as well as relevance to a unique standard.
But what makes this ad so unique? Unlike other generic football ads, the Tide football campaign unexpectedly captures the viewers’ attention. The ad has been created to fit every game being played strategically. During commercial breaks, the ad airs by combining Tide’s products to the actual matches being played, in an entertaining way.
Once you view this ad, you will remain glued to your screen, without knowing whether the commercial break is over. At the end of the ad, audiences will be drawn to engage with Tide’s products in a more sensible and fun manner.
3. Spotify-Enhanced User Experience
When it comes to the top Fortune 500 companies, you won’t miss Spotify on the list. While this Swedish company began only a few years ago, it has conquered the world with its creative marketing strategies. But how?
Thanks to advances in technology, there are myriads of live music streaming services today. However, what sets Spotify apart from the rest is its ability to offer the users the opportunity of exploring new content with ease. By doing so, Spotify breaks the norm of traditional music streaming but offering the users a completely new and unique experience.
Spotify’s marketing model is quite creative in that it focuses on customer experience rather than what a user will gain from using a particular feature. For instance, Spotify features allow users to select their desired taste and genre of music based on mood. The ads touch more on how the user will be able to get into the right mood with the feature rather than promoting the feature itself.
4. Go-Pro-Reinforcing User Trust
When it comes to adventure, athletics, and adrenaline-filled moments, there is undoubtedly any better way of capturing the moment than using Go-Pro cameras. This product has taken the market by storm with its ability to capture and record content that is otherwise impossible to achieve with other cameras.
While this camera is a superb product, it has gained many users’ trust by employing creative and unique marketing approaches. One of the best ways that this product has been able to remain relevant in the market is through a customer-focused marketing strategy. This model focuses on showing the user how easy it is to create and share content with friends.
For instance, a vast majority of Go-Pro features, such as video editing programs, come with ad videos that strategically start and end with GoPro’s name and logo. When you use these features at any given time, the first and last thing you will see is the company’s name and logo.
Even better, Go-Pro has gone a notch higher to share these video templates on different social media platforms. This way, users are inspired to create and post their own videos that come with Go-Pros name and logo.