Over the span of the last two decades, the internet has surfaced as “THE PLATFORM” to be on for every single business under the sun. It has proved itself to be the perfect platform to market your startup. It forms the backbone for every small or big business starting up its wing, online and offline.
Why the internet?
A common questions that most internet marketing expert are asked before a business decides upon investing in online marketing is- “Why the internet?” The answer is simple.
The internet has a much farther reach than any of your local visual, print or audio media will ever possess. When marketing on the internet, not only are you reaching out to a far more bigger base of consumers, but are also creating the probability of establishing direct marketing contact with them. Apart from these two advantages, the fact that the internet marketing options are way cheaper in comparison to offline marketing trends, and yet more effective is a big plus.
5 most cost effective online marketing methods:
In case that you too are planning to launch your own start up business, here is a list of 5 most cost effective marketing methods that you can settle for, to set up the perfect pace for your our business.
- Blogger Outreach
With more and more people taking to blogging today, there are literally blogger’s communities that have zeroed down on one sector of the market or the other. There are food bloggers, fashion bloggers, beauty bloggers, bloggers specialising in building, construction, landscaping, bloggers for interior designing, bloggers for internet marketing and a lot more. All you have to do is choose a section of these bloggers and reach out to them with your services, products and an efficient introduction of your business.
These bloggers, in turn form the link between your business and potential consumers, by blogging about your business, services and products on their popular blogs and reaching out to hundreds and thousands of people. You can also launch your own blog to constantly expand your reach.
- Coupon And Deals Website
There is always huge traffic on the coupon and deals websites. Consumers are always looking for better deals and discounts. Give it to them, by collaborating with these websites and give a great head start to your start up.
- Email Marketing
Email marketing is one of the most potent means of direct marketing. Here you get in touch with your client base on one to one basis. One of the best ways to scratch the surface of your potential consumer base and go deep is by producing customised mail for email marketing, as per the preference and requirements of each of the consumers.
Content lies at the base of any and every kind of marketing campaign. Good content has the power to get you under the lime light and be noticed by a huge base of potential buyers. The whole concept and effectivity of SEO is based on perfectly written content.
- Social Media Marketing
Since almost 90% of the internet using population is on different social media platforms today, social media marketing becomes your best choice to promote your startup. Create a page or an account of your business on social media platforms like Facebook, Twitter, Instagram, etc and promote regular posts and photos through sponsored promotions.
Opting for these online marketing methods are the best ways to reach out to a magnum consumer base and attract their attention to your start up, within the shortest compass of time, without spending a whole lot.