PC Market Decline: Chromebook Sales Slide

A decline in Chromebook cargoes weighed laboriously on the market — not counting Chromebooks, the PC market would’ve increased by 3.3 percent year over year.

IDC didn’t include any information about Chromebooks but notes a slowdown in buys from educational institutions, a market that utilizes over 40 million Chromebooks for teachers and students. Nevertheless, Lenovo was still the top-selling PC brand, followed by HP, Dell, and Apple.

According to reports from analysis firms Gartner and International Data Corporation (IDC), global shipments of PCs dropped in the first quarter of 2022 as pandemic-related buys began to taper off, according to reports from research companies Gartner and International Data Corporation (IDC).

While IDC reports a tally of 80.5 million PC shipments last quarter, Gartner mentions a lower 77.5 million figure, a 7.7 percent drop approximated to the first quarter of 2021.

However, Dell, Apple, and ASUS were the only brands that witnessed year-over-year growth. Apple should’ve seen a bump after releasing new 14- and 16-inch MacBook Pros earlier in October, which come with the firm’s in-house M1 Pro and M1 Max chips.

Its new Mac Studio desktop system arrived in market in March, maintaining Apple’s desktop lineup at the end of last quarter.

Demand for Chromebooks was exceptionally high amid the pandemic in 2020 and 2021, as schools bought up Chromebooks to assist in the transition to remote learning. In addition, the PC market was up 11 percent in 2020, and over 30 million Chromebooks were sold.

A supply chain shortage forced sales to dip in quarter three of 2021 but drove them to recover in the final quarter.

Both firms agree that the market for PCs is beginning to drop off after two years of a surge in shipments. Gartner cites the war in Ukraine as a factor contributing to the last quarter’s lack of growth as well, given that numerous companies stopped shipping their hardware to the nation due to economic sanctions.

“The emphasis shouldn’t be on the year-over-year drop in PC volumes because that was expected,” Ryan Reith, the group vice president at IDC, said. “The focus should be on the PC industry control to ship more than 80 million PCs at a time when logistics and supply chain are still an eyesore, accompanied by multiple geopolitical and pandemic-related challenges.”

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