Never before has a company’s online reputation been more important. Whether you are in a B2C or a B2B business, the one thing both types of businesses have in common is that this is how they are found. No one looks through the yellow pages anymore and when it comes to word of mouth, most often that ‘word’ is in the form of customer reviews and social media. So then, can an impressive website improve your online reputation? It certainly can, in more ways than you know. Here’s how.
Reputation Management at a Glance
There are actually two ways to look at reputation management. You are either going to be building your company’s reputation or repairing it if needed, and this is why you must have an impressive website. How many times have you been searching the web for a product or service you require, only to land on a page that is anything but impressive. Or, how many times have you heard something about a company, good or bad, and so you visit their website to see for yourself what is going on? Don’t make the mistake of thinking visitors don’t judge a book by its cover, and for all intents and purposes, your website is your cover. This is your biggest chance to make a positive impression.
How Web Design Impacts Your Reputation
Even if you build your very own website with something like the quick website builder from webeden.co.uk, you want to present a professional persona. When your web design looks more like a random collage than a website, a visitor is almost certain to look elsewhere for that product or service they seek. After all, who wants to deal with a business that doesn’t pay proper attention to the user experience? Today’s consumer wants to know that the companies they do business with are in tune with what the customer wants. Believe it or not, impressive web design is a sign of excellence in customer service.
What Today’s Consumer Is Looking For
Whether repairing a tarnished reputation or building a new one as a start-up, the one point you want to make with your web design is that you are a company that cares about how their customers feel. Today’s consumer wants to build a relationship with companies they deal with and it’s hard to take a hodgepodge design seriously. It’s difficult to build a relationship with someone who is all over the place, and that, in effect, is what poor web design affects your brand.
How Poor Web Design Impacts Your Business
A sloppy website indicates that you really don’t care about how easy it is for visitors to navigate your site. In all, poor web design leads the average person to think that this is your attitude on customer service is laissez-faire. Poor web design indicates that you will carry that sloppy approach throughout all your business undertakings and that is not the impression you want to leave with visitors.
A Picture Is Worth a Thousand Words
Think of your website as a snapshot of your business. What you see is what you get and that speaks volumes about your business as a whole. If you don’t care about how you present yourself to the world, why would you care about impressing your customers? You may have the best products or services within your niche, but remember the old rule of thumb – presentation is the name of the game.
If you want to be taken seriously, then present yourself in a professional manner! This means an impressive web design that WOWs at first glance. That was the long answer. The short answer is, yes, an impressive website can improve your online reputation and that, in the end, is what really matters.