Blockchain PR Strategies to Use Today
As more and more businesses embrace the blockchain, there is a massive decentralization of tasks and authority. However, PR strategies are important in this industry for ensuring the right business image. To learn more about this, feel free to click here.
Educate your audience
To establish a great presence in the market, you need to have a good marketing strategy which can help you in creating and nurturing a healthy relationship with your audience. While most marketing attempts are focused on making sales, it’s important to try and educate your audience instead of selling to them. Basically, this should be your first goal when dealing with technology that’s relatively new to the market.
To start with, inform your audience about the benefits of the blockchain technology and how it’s being integrated into the various industries. If it’s possible, you can also provide some links where your audience can get more information about the Blockchain PR innovation.
Word of mouth can get you above your competitors
A well designed and streamlined marketing strategy will surely go a long way in getting more clients for your startup. However, when you are dealing with technologies and services that are just taking hold of the market, a word of mouth makes a lot of difference between an artificial hype that doesn’t last and solid dissemination of information.
if you want to make word of mouth work for you, you should endeavor to ensure that your clients are satisfied and they will automatically recommend you to their friends and peers. Normally, people find it easy to believe information sources they trust when seeking new information.
Basically, the audience expects the blockchain technology to be easy and simple just like the services they’ve been using before. Therefore, you should try to make your message simple so that your clients can easily share it in layman’s language to their friends.
Radical transparency in Blockchain PR
Since this technology is decentralized, transparency is at its core. While its true that every business has its trade secrets, maintaining a high level of openness with your audience is one of the best strategies to earn their trust.
Normally, traditional businesses try to present themselves in the best possible light. Instead, your chief aim should be helping your audience get the answers to their questions without trying to appear perfect. It’s better to get great customer feedback than getting multiple press mentions.
Instead of spending your time and energy in building an impressive website, you should work on making your product the best there is in the market.
You should also ensure your business provides multiple channels through which you can communicate with your audience. Here are some of the platforms that are vital for most Blockchain PR startups.
- Twitter account
- A Facebook page
- Telegram channel
- A website that is optimized for use on multiple devices
On your website, it would be great Blockchain PR if you used a good chatbot that will answer the most pressing questions from your audience. Besides, a chatbot will make the conversation feel more personal hence enhancing trust with your audience.