Best practices when setting up a welcome email

Anyone who has an email can attest to the fact that they are always bombarded with emails. While some of them may be private, we also receive a huge chunk of marketing emails. Most businesses and organisations see email marketing as an effective strategy to sell their products and services.

Customers will more likely be selective about which email lists they subscribe to, so as to reduce clutter. On the other hand, marketers carefully choose the types of welcome email Shopify they send so that customers can consider them important, and thus not unnecessary clutter. This is why the very first welcome email a customer receives will be the most important one. Since this is when they are most interested about knowing what you have to offer, it can either make or break the success of your marketing strategy. The question then becomes what best practices can marketers adopt for that successful welcome email?

a) Introduction

A welcome email is supposed to draw the customer’s attention to your email. Therefore, you should make sure to entice a customer with a catchy, actionable, and interesting subject line. This will make them curious, thereby increasing the likelihood of your email being opened.

b) Tell your customers what to expect

You should also include what you are offering and also reinstate why customers subscribed to your email list. You welcome email should reassure them that they made the right decision by opting-in your email list. You should also clarify what they expect to achieve with the products and services you are offering. You should also tell them when to be expecting what you are offering. For example, you may send them new blog posts every week.

c) Add helpful resources

Depending on the product or service you are offering, it may seem necessary to offer additional help for your customers. Some of the resources you can provide your customers with include FAQ’s page, blog post, or video tutorials among other helpful resources. By providing this information upfront, you eliminate the need for your customers to go searching for answers or solutions when a problem arises.

d) Provide customer care contact information

When setting up your welcome email, it is important to give your customers an option to contact you if need arises. Even if you think the content you have provided covers all bases, customers may still need to contact you to clarify an issue. Contact information also goes a long way in ensuring you build a trustworthy relationship with your client base.

e) Include a call to action

When concluding you welcome email, you should add a call-to-action button that tells your customers what to do next. For example, you can include a ‘get started’ link at the end of the email to direct them to your website to begin the on boarding process.

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