Backlinks: Importance, Advantages And Its Need In Your Content To Rank Higher


Most business owners, business people, and marketers can relate to the challenge of growing a business. Not only do you have to work on regular activities, but if you want to evolve professionally, you do have to serve as a sales rep. Link building (creating backlinks) is a perfect way to get more business without having to devote precious time to networking activities and cold calling.

It helped my business, The Media Captain, develop into one of Ohio ‘s most prominent digital stores. I’ve also helped hundreds of customers increase their rank on Google by following the methods below.

I’ll teach beginners how to create a connection and how it can help your business travel from Google’s fifth to the first page. Our digital agency ranks prominently for a wide variety of keywords on the Columbus (our hometown) market. Having opened our doors less than a year ago, my family business, DermWarehouse, ranks nationally for skincare and beauty products.

As you can imagine, it can be a massive differentiator for your business if you attain page one rankings on Google. I’m here to show you how to implement the strategy for your own company successfully.

What Is Link Building? What Is Backlinks Seo Meaning?

Backlinks form the basis for Google’s algorithm to evaluate the page rank of a blog. Click here to get a detailed description of the original PageRank algorithm.

I’ll give you the CliffsNotes version: when other sites link back to it, Google views your site as authoritative. It doesn’t want to see a site connected back to your website that is spammy. If you’re trying to cheat the system, you could get hit with a penalty from Google, and your site won’t rank anywhere.

What Google needs is authoritative and relevant links that speak to your web.

Let us have a look at the SEO backlinks explained below.

The Difference Between Internal And External Links

If you’re writing a blog for a brand-new website that doesn’t have authority, there’s a possibility no one will find this on Google. It’s the equivalent to writing an excellent novel, but it’s not in any bookstores, so it can’t be purchased by people and can’t read it. Writing content for external web sites is more critical, particularly in the early stages of a website. Is having fresh content on your web helpful? Hey. The content can also be promoted on social media. That’s not going to push the needle with your SEO.

If you own a hockey shop in Cleveland, Ohio, you can find websites related to hockey where you can contribute article content about the best goalie skates for 2017 or the various sticks used by the top 10 league scorers. You can also write to a local Cleveland website where you’ll provide advice on the city’s best pond hockey spots.

In the examples above, along with local websites, the Cleveland hockey shop will be getting links to authoritative, industry-related websites. By clicking on the author’s bio or clicking on a hyperlink to one of the hockey skates he is referring to, people, reading the articles on the external sites where the hockey guru contributes material will be able to find out more about the Cleveland hockey store. In addition to the backlink, this will result in high-quality referral traffic, a further benefit for Google. If that store owner sold goalie skates on his website, a new business could also be created.

An Eye Opener On Backlinks

We ‘re sure you’ll find something useful in this guide, whether you’re brand new to connection building or have been doing it for a while. The SEO and connecting building environment are always shifting, and the value of building high-quality connections has never been more significant today. If you are going to succeed and prosper online, they need to recognize and execute high-quality campaigns is essential, and that won’t change anytime soon. 

This guide is built to get you in the right direction and in a fast way. There’s a lot to take in, but we split it into easy-to-digest chapters and included plenty of examples along the way. We hope you enjoy this beginner’s guide:

Building a link in the process of buying hyperlinks from other websites to your own. A hyperlink (generally called a link) is a way for users to navigate between web pages. Search engines use links to crawl the web; they will crawl the links between your website’s pages, and they will crawl the links between entire websites. There are several strategies for building connections, and although they differ in complexity, SEOs tend to agree that building ties are one of the most challenging aspects of their work. Many SEOs spend most of their time trying to do that right. That’s why, if you can master the art of building high-quality connections, it can put you ahead of both.

What Do Backlinks Mean For A Search Engine?

There are two simple ways the search engines use the links:

•    Different websites to explore

•    To help figure out how well a page will perform in its tests

When search engines have crawled pages on the site, the content of those pages can be extracted and added to their indexes. We will thus determine if we believe that a page is of appropriate quality to be well ranked for specific keywords (Google created a short video to illustrate the process). When deciding on this, the search engines don’t just look at the page ‘s content; they also look at the number of links from external websites pointing to that page and the accuracy of those external websites. 

Generally speaking, the higher the quality of the sites that connect to you, the higher the probability that you will rank well in search results.

Back in the late 1990s, links as a ranking factor enabled Google to start dominating the search engine market. PageRank was invented by one of Google’s creators, Larry Page, who Google used to calculate the consistency of a page based in part on the number of links pointing to it. This metric was then used as part of the ranking algorithm overall and became a powerful signal as it was a perfect way to assess a page ‘s efficiency.

It was so successful because it was based on the premise that a link should be interpreted as a vote of confidence in a website, i.e., thus, if it did not merit, it would not get links. The idea is that when someone connects to another site, they simply think it’s a useful tool. Otherwise, they would not be referring to it, in the same way, you would not be sending a friend to a bad restaurant.

SEOs, however, soon discovered how to exploit PageRank and scan for selected keywords information. Google started to aggressively pursue ways to expose websites that distorted search results and began carrying out daily updates, specifically aimed at filtering out websites that did not deserve to be listed.

It has also prompted Google to start discounting a range of previously considered right link building strategies, such as uploading the website to web directories and having a link in return. This was a technique suggested by Google at one point, but it was exploited and overused by SEOs, so Google stopped transferring as much interest from that kind of link.

More recently, Google has actively penalized website rankings in their link building that have attempted such overuse of these techniques — often referred to as over-optimization. One such example is daily Google Penguin updates. Knowing through connection building techniques to avoid and remain within the guidelines of Google is an important topic which we will address later in this guide.

We don’t know the complete algorithm Google uses to evaluate its search results — that’s the company’s “secret sauce.” However, the general opinion within the SEO community (according to the 2015 Moz Search Ranking Factors Survey) is that links still play a significant role in that algorithm.

It is widely agreed that the number and consistency of links pointing to a page would make the difference between rankings if all other factors are equal. With Google’s recent changes, including releasing Penguin updates and promoting Google+, there is concern that the effect of links is being decreased and replaced with social signals like tweets or +1s.

However, for now, there is little question that if you have high-quality links to your website, it will help you improve the rank and increase traffic. We’ve listed “high-quality” a few times now, and there’s a good reason: Quality emphasis is that as Google becomes increasingly sophisticated in filtering out low-quality links. This impacts SEOs directly, as they need to ensure that the link building techniques that they choose focus primarily on that quality.

How Do Backlinks Work?

Backlinks play a significant role in the search engine algorithm, SEO, and the overall website growth plan.

The simplest way of thinking about the backlinks will be as forum conversations.

John, for instance, is a blogger and he writes a very informative article about a sporting event.

When sharing her opinion, another blogger, Samantha, links up to John’s post. It provides a backlink to John’s article, as she writes about the subject on her popular online magazine blog.

Since the online magazine is famous, several other sites will connect back to her post. It enhances the credibility of the online magazine, and John’s article also gets a valuable backlink from a credible website.

How To Get Backlinks? How To Create Backlinks (Step By Step)

It takes time and effort to create backlinks to your web. Here are seven easy ways to begin creating quality backlinks for your website.

  • Fill in your social media profiles with links to your blog.
  • Do a search by Google for a post that already ranks well, and then improve and expand.
  • Create list posts, “how-to” posts, “why” posts, infographics, or posts that have videos embedded. Usually, those formats get more backlinks than standard posts.
  • Write articles for the Ultimate Guide. These are very long posts which contain several thousand words, covering every angle of the subject.
  • Put guests on other forums and other websites.

You may also start doing competitive research on the backlink. To do this, you’ll need to see your competitors’ backlinks, which rank well.

A backlink tool like SEMrush can help you find those links, so you can start targeting those domains as part of your strategy for building links.

How Can I Check My Backlinks?

Many backlink tracking tools allow you to test backlinks to your website, including Google Search Console, SEMRush, Ahrefs, and so on.

It’s essential to keep an eye on your rear tires. Google’s webmaster guidelines mandate that you ask owners of harmful websites to delete their links from your pages. If you don’t, then Google will penalize your site, and the search results will start falling in your page rank.

So, knowing how to answer those three questions is essential:

•    Where do I find all my backlinks from?

•    How do I know when they’re toxic?

•    How can I contact proprietors of toxic backlinks?

•    Fortunately, with the right resources, the response is simple.

You can use the Google Search Console to help your site develop and see your backlinks, but it can take a lot of time, and it’s limited to what you can do.

There are, though, faster and better instruments available. By using SEMrush, for example, you can answer all three of those critical questions quickly, and much more.

SEMrush has two main areas directly dedicated to backlinks. The first is the section on Backlink Analytics that lets you study your competitors, and the second is the Backlink Audit area.

And one of the great things about SEMrush is that it lets you send emails directly from the user screen to the toxic website owner.

You can do keyword research with a tool like SEMrush, show your competitors backlinks and manage yours in one convenient location.

Keeping track of your backlink profile will tell you a lot about your site ‘s importance and is a vital part of the SEO strategy for your website.

We hope that this guide has helped you learn what backlinks are and how to use them to expand your website.

Types Of Backlinks

Two specific forms of backlinks exist, and one is more useful than the other. Let’s look at each one quickly and how they affect your website.

A tag called Nofollow tells search engines to ignore a connection. They ‘re not transferring any interest from one place to another. So, they ‘re usually not helpful in enhancing the search rank or visibility.

Dofollow connections are the kind of backlink that everyone needs. Only note that those who come from trusted places have the most interest. This form of the backlink will help boost rankings for your search engine.

There are Dofollow ties, however, which are considered to be inadequate or harmful. Such connections come from questionable sites or are accessed by violating the terms of service of the search engine.

That can cause your site to be penalized or even de-indexed by Google. Note, it’s not about the number of backlinks but the consistency that makes the difference in the ranking.

A “backlink” is one of the most commonly used terms in the search engine optimization (SEO) community.

Many bloggers who have started a blog or website only recently sometimes fail to understand what the word “backlink” implies.

In this post, I hope to provide you with an overview of what backlinks are, why they are necessary for SEO, and why they are essential to your success online. You’ll also learn how to evaluate your competitors’ backlinks, and how to get them for your site.

Backlinks Are Entry Links To A Web Page

If a website links to some other tab, it is called a backlink. Backlinks have been the primary criterion for web page rankings in the past. A page with lots of backlinks on all major search engines, including Google, tended to rank higher. To a large degree, this still holds.

Here’s a glossary of common backlink words you should be aware of:

  • Link Juice: When a website connects to any of your posts or the homepage of your website, the “link juice” passes. This connection juice helps with article ranking, and also boosts the authority of the domain. As a blogger, the use of a no-follow tag can stop the passage of link juice.
  • No-Follow Link: This link does not pass link juice when a website links to another site, but the link has a no-follow tag. No-follow links are not helpful about a page ‘s ranking, because they add nothing. In general, when a webmaster links to an insecure site, he/she uses the no-follow tag.
  • Do-Follow Link: By default, all the links you add to a blog post are do-follow links and the juice for passing links.
  • Linking Root Domains: This applies to the number of backlinks from a particular domain that comes into your website. Even if a site links to your website ten times, it will only be counted as one root domain linked to it.
  • Low-Quality Links: Low-quality links are links from harvested websites, automated websites, spam pages, or even porn websites. These interconnections do much more harm than good. This is one of the reasons you should be wary of buying backlinks.
  • Internal Links: Links within the same domain that go from one page to another are called internal links. The mechanism itself is called internal bonding or interlinking.
  • Anchor Text: Text used for hyperlinks is called text for the anchor. Anchor text backlinks work fantastically when attempting to rank for unique keywords.

Importance Of Backlinks

Before I speak about the importance of backlinks, you need to know that a lot has changed in the last couple of years regarding backlinks.

There was a period when links even of low quality helped to rank a site. Yet after Google rolled out the Penguin algorithm, the entire backlinking environment has shifted.

Having backlinks from the quality sites is essential, and those backlinks should be contextual. If you have a fish blog, for example, and you are making links to monkeys from other niche pages, such links would be of no use. Your goal should be to get links from relevant and authoritative sites.

You might also like to check out – Best Link Building Strategies

Improves Organic Ranking With Seo Backlink Strategy

Backlinks help the search engine rankings get higher.

Important note: Search Engine Results page means “SERP.” This screenshot just mirrors what users see in Google.

Here is one example.

Take the word “Backlinks SEO.”

If I type this search term into Ahrefs’ Keywords Explorer (a keyword analysis tool), I can see that there are lots of backlinks on most high-ranking pages.

If your content receives links from other pages, the content will, of course, begin to rank higher in the search results. When it is not, then you must be constructive and build them up.

Your goal should be to build links to individual posts/pages along with the ones that lead to your homepage.

Faster Indexing For Backlinks Free

Search engine bots discover new web pages by following backlinks from web pages already available. Only when they have found out about your web will they effectively crawl your site.

Search engine bots would find it harder to locate your site if you don’t have any backlinks. It is vital to get backlinks, particularly for a new website, as they help you discover and index your site faster.

Referral Traffic For Backlinks Checker

One of the significant advantages of backlinks is that they help in getting referral traffic. An individual who is reading a post can click on the links in the post to find out more about the topic at hand.

Since people willingly click on links, they are typically more targeted and are less likely to leave the page quickly (aka a low bounce rate).

Referral traffic is typically guided and has a low bounce rate.

How To Start Getting Backlinks?

So now you understand the significance of the word “backlink” as it relates to SEO and why they matter. Now let’s learn some basic techniques to acquire new backlinks:

One crucial fact to bear in mind about backlink SEO is that it is not the number of backlinks that counts, but rather the consistency of backlinks.

If you use any paid services to get links to your blog, Google Penguin ‘s algorithm would possibly penalize you.

This is the problem, then:

•    What are some of the ways your blog gets quality backlinks?

•    Write stunning articles

•    Using Broken Method to create ties

•    Replicate Backlinks to the rivals

•    Create articles in the cornerstone 

•    Start blogging for guests

•    Send to Network Directories

This might also help you – Where Do Link Building Campaigns Go Wrong?

Write Some Awesome Articles To Get Backlinks

If you want to attract people to you, you have to give them a reason. And an excellent article is the perfect explanation for that.

When your content is fun and beneficial, people would be happy to connect to it.

Why do you put together a fantastic article?

Follow the below-mentioned tips to get started:

  • Solve the problem. Many people are reading material, as they are finding a solution. Make sure the exact question is articulated, and show them how to fix it.
  • The content is easy to read. Write it out in quick, short sentences. By adding formatting, headings, images, and other multimedia make the article look less chunky.
  • Have a unique twist to it. Today, there is so much content on the internet. How is your article going to come out?
  • Incorporate authority into the article. People want to hear about that from people with authority. When you are not one, experts can be interviewed and quoted at any time.

Once you’ve published your great message, it’s time to send out some emails about outreach. A good group of people who have published articles on the same topic to reach out to is. Since they’ve written on that subject before, there’s a higher chance that they’ll be interested in seeing your message.

Simply enter the subject of your article (remember to try variations!) into Google to find those people. Pick a list of objects found in the SERPs.

Start Guest Blogging To Get Links To Your Website

Guest blogging is a technique where you write a post for blogs for other people, rather than your own.

How does that work when it comes to building links?

In a nutshell: The blog owner typically makes 1-2 links back to your site inside the post in return for free comment.

One major challenge with guest blogging is finding guest blog sites. To improve your chances of being accepted, you can check for sites that already accept guest posts. Such pages usually have a page that calls for contributors, such as a page called “Write For Us” or “Contribute.” You can use advanced search operators from Google to find those websites.

Replicate Your Competitors Backlink (Competitor Analysis)

Your site may be new, but it is not your competitors. It means two things:

  • They have still got a lot of backlinks.
  • They have made some own link building (so that they can rank better)
  • It can be used to your benefit. Figure out how their ties were formed and reproduce them.
  • For doing this, you will need to use a device called Connection Intersect in Ahrefs. A useful tool shows you who is connecting to, but not to, several competitors.

Broken Link Building

The Site is in continuous development. Pages continuously change, transfer, or get removed. Broken links are links to pages that do not exist anymore.

No-one likes it. Since it leads to bad user experience, webmasters and searchers dislike broken ties.

Yet, they still exist because they are busy with webmasters. It takes a great deal of effort to get rid of broken links on your site continually.

  • This strategy is profiting from that. The definition is relatively simple:
  • You’ll consider the connection broken
  • You are recreating dead content
  • You reach out to people who relate to the dead content and ask them to contribute to your recreated version.

The most critical aspect of this approach is to find the right material to rebuild and sell on “broken.” To do this, you’ll need a tool for analyzing backlinks.

Enter into Ahrefs’ Site Explorer the domain of an authoritative, competing site. Then go to the Best by reporting connections, and filter by “not find HTTP 404.”

As you can see, this screenshot ‘s 2nd page is gone, but it was previously connected to by 113 Dofollow backlinks. That is a great chance!

The Wayback Machine tells me that it used to be a post on the similarities between metaphors, similes, and analogies.

Now all you need to do is recreate the content and tell all 113 people instead to connect to you.

Submit To Directories

Another quick way to get backlinks is to send your blog to Web directories.

With that said, this approach is not very common these days, because it is not easy to find a legal web directory. In particular, you must avoid those web directories which ask you to create a backlink to their website to put your website into their directory.

Read: Exclusive website list & directory to submit your blog.

131 + Verified Free Blog Directories To apply your blog manually.

Also important: Stop doing so immediately if you are using some automatic techniques for direct submissions.

I hope this article will help you understand the basics of SEO backlinks, and why you should start working on getting your blog backlinks.