Ahrefs Tools – How to use This Tool and Its Roles in Digital Marketing

Your digital marketing success depends on your SEO techniques, the quality of content published, the technical functionality of the websites as well as the type of links present on your site. While a lot goes into digital marketing, the whole process is simplified when you have the best tools guiding you.

Ahrefs started out as a Backlink Checker, but at the moment, it is one of the most comprehensive tools content management and for boosting the ranking of websites. As a marketer for the best drug regulatory consultants Canada, you will need the Ahrefs tool to measure, monitor and analyze backlinks. You will appreciate that this tool isn’t suitable for backlinks alone. You can use it to check ranking, undertake keyword research, and for content analysis. Therefore, this tool lets you stay ahead of the competition.

How do you use Ahrefs tool?

The first step of learning is familiarization. You should understand all the aspects of the Ahrefs tool; the most important elements include the dashboard, the site explorer, the content explorer, the position tracker and the Labs. You will also need to know about the disavow links option and the email notifications.

These features are important in keeping the company you are marketing on top of search engine result pages.

  • Ahrefs Site Explorer

In link building, it is crucial for you to know the type and the quality of the links on your website. The site explorer lets you input any URL and then check the types of backlinks on your pages. That way, you know the types of sites linking to your web pages.

  • Ahrefs Content Explorer

This tool gives insights on the most shared content from your site. It also guides you to know the content that sells best. The explorer has a Content Alerts which you can use for specific subjects.

  • Link Intersect

Ahrefs allows you to input up to 10 sites. With the data fed into it, Ahrefs will return feedback of all the common domains that link to the sites you submitted. You can use those sites to make yours better as you can easily learn from them. The batch analysis option allows you to identify your competitors as well as possible linking opportunities.

  • Keyword Research

Being one of the most important techniques in SEO, you have to get it right. Keywords determine ranking on SEPRs, and you have to do it right.

  • Crawl Reports

You can use this option to analyze your domain so that you can optimize it better to beat your competition.

  • Positions Explorer

To know the keywords your domain is ranking for, you will need the Ahrefs position checker. It gives an estimate of the kind of traffic your pages and the website are getting organically.

Other SEO metrics by Ahrefs include:

  • URL Rating which measures the strength of a target backlink profile for a URL.
  • Domain Rating for determining the strength of a website’s overall backlink profile.
  • Keyword Difficulty gives information on how difficult it would be to rank at the top of Google’s search engine result pages.