Founded in 1997 by Israeli brothers Aaron and Avi Shaked and their business partners Ron and Shay Ben-Yitzhaq, 888casino started out as the Virtual Holdings-branded Casino-on-Net before rebranding as 888casino to align with the rest of the 888 Holdings portfolio – including 888 Sport, 888 Bingo and 888 Poker. Dreamed up by Aaron Shaked, allegedly while he attended a dentistry conference in Monte Carlo, 888casino is now the leading online casino provider in the UK – and one of the biggest in the world. Along with the Shakeds’ determination, a willingness to embrace new technologies – specifically as digital age has well and truly begun over the past 20 years – has been one of the main reasons for the company’s success.
Points of difference
But how is 888 different to other online casinos? For one, it’s run on a software platform created by Random Logic – one of its own subsidiaries – which stays at the cutting edge of gaming technologies by providing research, marketing and product development to continuously enhance its customers’ experience. With its numerous investments into various programmes and products, 888casino’s dedication to go the extra mile to provide the best in virtual casino gaming is plain to see – and its diverse and exciting range of products gives gamers a unique gambling experience.
888casino’s financial results have been consistently positive in recent years. The firm announced a profit growth of almost $50 million from December 2015 to December 2016, with further growth expected after two strong quarters already in 2017. While this is good excellent for the company and its shareholders, it also means customers will be getting a good deal – as a significant proportion of the profits will be reinvested in further product and technology developments.
The ultimate immersive entertainment experience
Slot machines, poker, roulette and blackjack are essentials in physical casinos – and it’s the same in 888casino, where they’re the bread and butter of its operations. Users can enjoy their favourite casino games in a glittering area, chat to professional dealers and players in real time, and play on tables with specific betting stakes, game rules and pay out possibilities. It’s the ultimate immersive entertainment experience.
888casino’s slot games have fun, engaging themes and excitingly complex gameplay fit for the modern world – a far cry from the dusty one-armed bandits still found in casinos around the world. While the bonuses, free spins and games themselves keep players interested and coming back for more, the jackpots are also considerable – with punters regularly walking away with six-figure sums. Blackjack and Roulette tables look the business too, with the latest 3D graphics, high quality audio and fully regulated software built with Random Number Generators to ensure games are both fair and realistic.
One of the biggest draws to 888casino however is their live casino offering. Aimed at players who prefer the thrill of playing casino games with actual, professional dealers, this full casino experience is brought to computers and mobile devices via high quality video streaming. Professional dealers from all over the world broadcast directly to the player, managing a huge variety of table games and offering insights, congratulations and commiserations, as well as fun greetings and the level of service expected at a physical casino.
Strong shared values
888casino lives by a code of shared values, co-created by its employees. These values put the community and customers at the heart of all 888’s endeavours to ensure it keeps finding new and innovative ways to create a caring and responsible gaming environment. The values are:
Excellence – consistently challenging itself to reach the highest performance level in everything it does.
Innovation – constantly questioning and improving processes and ways of working, keeping an open mind and creating new solutions.
Caring – valuing every customer and colleague by being sensitive to every customer need, and never forgetting its commitment to providing a responsible gaming environment.
Customer centricity – keeping customers at the heart of all its decisions, striving to exceed customer expectations, and providing the best customer experience possible.
Leading – staying one step ahead of the competition by always thinking ahead and staying at the cutting edge of industry developments.
Collaboration – sharing knowledge, capabilities and opinions in an open, respectful and trusting environment.
As a global leader in online gaming entertainment, 888 is committed to its social responsibilities, which it considers fundamental to its future success. It regularly sponsors and participates in charitable activities in its communities, and has fostered a rewarding work environments where new ideas can flourish and employees can grow.
In addition to this, 888casino.com encourages responsible gaming practices on all of its online sites. It goes the extra mile to make sure its customers are empowered with the knowledge to manage their gambling – so they can enjoy it in a safe way, rather than letting it become harmful to their lives. For example, the company doesn’t only forbid people under the age of 18 to play its casino or poker games, it ensures that everyone is enjoying themselves through responsible gaming. It also provides details about where gamblers could get help to treat an addiction – linking website visitor to Gamblers Anonymous, the National Council on Problem Gambling and the Gambling Therapy Helpline.
888 also restricts the amounts of money its customers can gamble – and gives them deposit limits they can adjust at any time. To help users work out what their own limits are and how much they should allow themselves to spend per day, week or month, it advises them to consider what constitutes an acceptable loss to them, how often they place, and how long for. So while the company is fully committed to giving its customers everything they need to enjoy gambling in a fair and open way, it also has the framework in place to give them all the support they need to protect them from harm or exploitation from gambling.