What makes a great website? Things like content, videos, and images all are important, but there’s more to it. For example, 79% of people scan the web pages, so if you don’t know how to do that, you are lagging. Another major factor for a website is its credibility. Without a credible site, you would struggle to convert better. Credibility also shows that you’re trustworthy. If you’re offering a product or a service with a reliable name behind it, people won’t be hesitant to buy. Some people don’t realize that there are essential components on your website that drive your customers closer or away.
Here are the top 8 crucial elements that your website must have to drive better conversions.
1. Relevance and context
Developing well written, engaging and informative content is one of the critical factors for creating a high-quality website. Quality content is original, purposeful and optimized information works wonders for your brand. The search engines also crawl such details. According to search metrics, Google’s algorithm recognizes well researched and engaging content and rewards it with higher rankings. Hence, it would help if you focused on creating high-quality content. This will not only delight your customers but also prove out fruitful to your website.
2. Grammar and spelling
Grammar errors and spelling mistakes make you look twice as bad in front of your customers. Also, it questions your credibility. You might get charged by search engines for doing so. Always read your copy twice before uploading it on the website. Also, ask your friend to proofread on behalf of you. Flawless copy makes your site look professional. Moreover, help your website rank better in SERPs. Employ a passionate and creative content writer to do the job for you.
Readability is the ease with a text file can be easily read and understood. Using short sentences, paragraphs, whitespaces can enhance the readability of your copy. Further, remove all clichés, clutter, and redundancies to limit the usage of adverbs and adjectives.
Focus on developing a prim and proper content varying between 2000 to 2500 words. Sites with more words and information tend to rank better in the SERPs.
79% of people scan web pages. Visitors are less likely to engage with a post with a poor format. High-quality content is easy to read and digested. Use H1, H2, H3, tags, number lists, and bullet points to break down your content. Use short sentences and paragraphs. Use bold and italics to highlight important so that they get easily noticed.
6. Images and videos
Include relevant pictures and videos wherever is necessary for your copy. Web copies with high-quality photos and videos tend to attract customers better, and web pages in top rankings of the search engine have an average of 7 images on their page so be sure to use at least a few.
To become an expert, you need to become a trustworthy and authoritative resource. Your website should have an optimum amount of credible resources. For building up a reliable site, you need to focus on Focus on writing detailed, well-researched posts and give examples to support your point.
8. Social media shares
High-quality websites have social media buttons correctly in place. Place all the social media button such as Facebook, Google plus, Linkedin, Pinterest on each blog post you write.
I have mentioned a few of these critical elements for you to use. To make your website look great, you need to experiment and implement with a mixture of these vital elements. If your site looks unprofessional and unworthy, it can cost you a dime and an irreparable loss. Make sure you squeeze even the last drop of your sweat to make the website.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.
Image Credits: website from Andrey Suslov /Shutterstock