If you want your law company to be among the best, you’ll need more than just a great team of lawyers; you’ll also need clients to show them what you have to offer. It will be difficult for you to stand out unless you get in and use the various digital marketing tools available online. However, you may think that because you are a small law business, you do not require them.
The truth is: you require it even more. Larger legal businesses that can hire professional marketing agencies don’t have to worry about these Internet marketing tools or even learn anything about them. Smaller law firms, on the other hand, can save a lot of money by utilizing some of these digital marketing techniques.
8 Digital Marketing Tools Your Small Law Firm Can Use
Digital marketing encompasses anything from SEO methods and paid advertising to the usage of various social media platforms, among other things. There are many free digital marketing tools available for small law offices if you go online. In fact, you can employ over 7,000 different tools in your digital marketing strategy. Here are 8 digital marketing strategies you may utilize for your small law business.
- Google Trends
When creating content for your website, it’s critical to leverage and combine keywords so that your content appears when people search for it. Google trends can be used to determine a keyword’s current position. When you use Google Trends, you’ll get data on a keyword’s search volume as well as the location of the searchers. For example, if you type in “accounting law firm in Ottawa”, you’ll be able to see how many people have searched for this term, how it has changed over time, and where it now ranks in comparison to other terms. This is especially true if you’re trying to figure out who your target audience is and where they’re coming from.
SendX is the email marketing software solution you’ve been looking for. It’s inexpensive, and customers can send an unlimited number of emails for their email marketing campaign. Email marketing is a terrific approach for small law firms to promote their SEO-targeted marketing strategies. Pop-up forms and a landing page template suitable for practically any style of the website are among SendX’s features. If you’re a personal injury lawyer in North York, or if you’re another small law firm looking to incorporate their SEO strategies with email marketing, you should invest in email marketing since it’s focused and helps you expand your contact list so you can convert potential clients into actual clients.
If you don’t know where to begin with your new website, logos, or legal applications, Figma can help you. Don’t panic if you don’t have the funds to engage a qualified SEO service to assist you with your small law firm’s marketing or ranking demands. Figma is a completely free website that allows you to do anything you need to design. Figma’s simple design tools can help you stand out with your website designs. It’s easy to use and comes with almost all of the design elements you’ll need. All you have to do now is enter your email address and begin designing.
- Adobe Creative Cloud
You’ve probably heard of Adobe Photoshop and its prowess in the field of image manipulation. All of your Adobe tools are in one location with Adobe Creative Cloud. Adobe Creative Cloud has everything you need for image editing, web development, web prototyping, graphic design, and animation. It saves time for small law firms like yours.
- Facebook Business
Even small law firms require SEO methods that tap into social media, particularly Facebook. Facebook is one of the most popular social networking networks, having a sizable user base. Businesses can use Facebook Business to manage and handle many pages and accounts. Facebook Business assists you in establishing an online presence. You won’t have to worry about paying any fees because it’s free. Simply link your company’s website to your Facebook Business page to increase traffic and client acquisition, get more details about your potential clients and lessen your marketing costs.
- Google Keyword Planner
Focusing on keywords is one of the finest SEO techniques for small law firms like yours. Though it is quite similar to Google Trends, the distinction is that Google Trends displays the search volume during a certain time period, whereas Google’s Keyword Planner displays the entire search volume. If you want your online presence to be seen, keywords are crucial since they help you rank higher in search engine results pages.
- PageSpeed Insights
If you want potential clients to become actual clients, it is important that your website offers them the best experience. When you use PageSpeed Insights, you will get to know how your website is actually performing. All you have to do is input your website and it will automatically analyze your website’s performance in terms of desktop and mobile use. You will also be able to see a detailed analysis and recommendation once the analysis is done.
- Screaming Frog
If you’re having problems with your website, try Screaming Frog. This free tool will undoubtedly assist you in fine-tuning your SEO strategy for your small law firm. Screaming Frog is an Internet crawler that assists in the analysis of your URLs and web pages. It also checks for any faulty internal or external links you could have placed in your material. Screaming Frog is a great place to look at the technical aspects of your website. They provide programs and a free account so you may choose the one that best suits your business.
These are just a few of the best-performing Internet tools for law firm marketing campaigns. Experiment with a few of them to see what works best for you. People nowadays use the Internet continuously for a multitude of reasons. Invest in the correct marketing tools and approach if you want your legal practice to be more visible online.