Every business craves an efficient yet at the same time cost-effective means of advertising. With people spending more and more time picking goods online, the internet has become the most important platform to concentrate on. And which if not pay-per-click or PPC advertising can provide you with an opportunity to put your brand in front of millions of customers worldwide on a tight budget?!PPC has a huge impact on almost any kind of business. So, not to lose the valuable traffic and revenue your brand needs so badly, we’d strongly recommend you consider turning to PPC advertising. Here we’ve outlined all 7 powerful benefits you should know:
Significant Contribution to Marketing Goals
Whether it is an eCommerce sale, brand exposure, or any other business and marketing goal that you pursue, PPC is most likely to help you get it. In fact, it tracks almost any conversion goal. Through PPC, an online marketer can advertise content downloads, perform contest entries, search for newsletter signups and drive visitors to application downloads. In all scenarios, a PPC campaign can be set up effectively thanks to targeting, granular goals, and reliably reported data.
PPC Provides Instant Traffic
Any organic marketing efforts you have been performing up till today were aimed to get your content on the first pages of Google for several months. Why work so hard and not take advantage of PPC if the PPC slots are already there?! Surely, organic growth is important for establishing a long-term brand. But if you need instant results, nothing can be as helpful as pay by click advertising.If we make a comparison between email or organic social and PPC, the latter is advantageous also in another way. It helps you target people not familiar with your brand so that you are not limited only to those who follow it. Microsoft Advertising, Facebook Ads, Instagram Ads, Linkedin Ads, and, of course, Google Ads offers traffic within only a couple of minutes after launching and most of the work is done within the platform you’re using from writing ads to a campaign build-out research.
Cost-Efficient and Trackable
Exploiting a PPC campaign, you get full control of the dedicated budget, as well as targeting and placement of ads. You become constantly aware of all the details such as the number of clicks, impressions, and conversions, of course. As a result, you see how your campaign is working and what PPC traffic you get for the budget you schemed for it.If bidding wars for keywords is not for you, with PPC you only pay when someone clicks on your ad and that’s quite beneficial as long as the cost doesn’t interfere with your bottom line.
You Can Pair PPC with Other Marketing Channels
All businesses use content plans and calendars to boost their brands nowadays, in the era of digital information. And when you invest in producing unique and quality content you want the maximum of its exposure. With PPC ads, more visitors are driven to your content quickly which leads to ROI improvement on your investment. Google is the first thing that people turn to when in search of any information, product, or service. And social media platforms such as Instagram and Facebook have started to draw attention just for the same purpose, too. In this SEO and PPC work well together since the target audience for impressions and opportunities is much the same.5.Multi-Layered
Targeting Options
The targeting options that PPC provides are varied and easily accessible. This advertising method, in fact, puts such metrics crucial for any marketer as the users’ locations ages, and interests at a close hand. As a result, it becomes easy to target specific customer profiles both locally and globally. Moreover, as the PPC campaign is put at work, you get precise data on what type of users respond to it and what platforms they use the most. Using the newly acquired data, you can hyper-target various audiences on platforms they convert the best on.
Straightforward to Produce
Another wonderful thing about PPC advertising is its easy production. You don’t have to hire a specialist or be gifted with a dozen of production skills. PPC campaigns are easy to produce, they are accessible regardless of the business type, and can work on a number of platforms. With a bunch of information on the matter easily accessible on the internet, you can enrich your knowledge and get ideas on how to create, utilize, and develop PPC ads.
Increased Brand Recognition
And finally, one of the most powerful benefits of PPC is the increase of your brand recognition through remarketing. You see, sometimes it takes multiple times for a shopper to connect your offer with what he is looking for. Remarketing is a vital marketing tool that shows relevant ads to a site visitor on various web pages after he had once visited yours. And even if a visitor doesn’t make an instant purchase, he will now associate your offer with the product he needs.