Business mapping applications are getting a lot of popularity recently as they help in business data visualization.
In order to deal with the enormous amounts of data generated every day, a business mapping application can help you to map potential clients and facilitate newer business opportunities.
Here are 6 tried and tested ways in which you can make effective use of business maps –
1. Locate underserved and over-served regions: Colour-coded heat maps to represent critical business data clearly illustrate the sensitivity and customer density by using powerful highlights. It will help you to understand the business and which investment is providing the maximum return from which geographical region. By overlaying the data of the organisation you will be able to achieve actionable and relevant results.
2. Plan client visits: Business mapping application will help in planning the client visits. You can customise the maps set to radius or polygon and you will get the notification of all the client’s list of a particular area. The system has already benefited several businesses.
3. Competition analysis: If you have a business it is very important to understand your competition. It is very important to identify the marketplace of your competitors to succeed in the required field. The right tool will help in making all the tasks simple. You need to map the position of your competitors and see where they stand. You will have to look into all the opportunities that you have missed and also jump onto the new ones before your competitors.
4. Share the visualisation with the clients: When it comes to placing the pitch to impress your potential clients, the presentation quality is very important. If you’re putting some complex data then it will fail to impress the clients. So you need to know about everything properly and make sure that all the figures and facts are very simple. It will help less business-minded people to understand everything effectively and it will help you to communicate with the client as well.
5. Customer analytics: One needs to have a perfect idea about the place from where they can get their potential customers. When it comes to planning the marketing campaign it is very important to have all this information ready. Business mapping software can help in tracking the service history of the client, physical location of the client, the real-time position of the client in the cycle of sales and the relationship of business to the client. After setting up all these it will be easier for you to check the capitalising opportunities and see if there is any gap in the coverage.
6. Model the supply chain: If you are in a business which deals with selling and moving the physical good then you will be benefited a lot with visual analysis of the delivery routing and supply hierarchy. Supply chain map which is well planned will help in identifying opportunities that can reduce the expenses and provide proper experience to the customers.