With over a billion users worldwide, this social network is revealed to be an effective marketing communication tool. Thanks to the sharing of photos and videos, the brands value their products and disseminate their know-how.
Since Instagram was acquired by Facebook, it is increasingly difficult to grow its account because the social network has implemented an algorithm that reduces the visibility of publications. No matter what, there are some good practices to help you grow Instagram followers gradually and a nice app to help you grow fast. Keep reading to see how.
Unique and qualitative content
On Instagram, the quality of posts is absolutely essential. On Twitter, a bad Tweet is quickly forgotten. However, it is out of the question to publish an unsightly photo on Instagram.
However, there is no need to hire a professional photographer or train for months before you get started. A few basic tips for shooting and photo editing should do the trick.
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Since it is real people not bots, you can increase Instagram followers without violating any rules and policies of Instagram.
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To get more coins, you can complete some tasks in the app like following others or liking others’ posts.
Instastories must also be an integral part of your strategy. It allows you to communicate more intimately with your community, and increase your presence so the algorithm will thank you by putting forward your stories and you will gain visibility. Non-subscribers will also be able to see them. Take advantage of this great opportunity to show off the scenes of your business and bring value. This will enhance your credibility. Make your account known
Instagram is a network at the heart of your digital life … and to have more followers, you have to give it a place: enhance your Instagram account on your blog (through an icon or by embedding some photos in his articles), relay his photos Instagram on his Facebook page, create referrals between the platforms that you manage so that we know the existence of your account, mention his account in his newsletter …
Nothing also prevents you from making a little more explicit push about your account, by posting a message on your blog or on another network to encourage people to join you on Instagram. I did it 2 or 3 times this year and it allowed me to win a few dozen subscribers.
Make use of hashtags and geolocation
I Let’s take a look at hashtags: on Instagram, a hashtag is used to link the conversations of different users into one stream. By using relevant hashtags, you can expand your audience beyond your subscribers and users who already know you.
Be sure to use hashtags with finesse and moderation. Limit yourself to about three hashtags per legend. Do not mention different versions of the same hashtag, like #memehashtag or #memeshashtags. This crude tactic will only bring you subscribers of low quality.
To find hashtags that may appeal to your audience, search your niche or industry. The easiest way is to browse the Instagram app directly via the Explorer tab (magnifying glass icon).
You can also enable geolocation on your photos . Thus, they will be more easily associated with a specific place when a person searches for information on the place in question (city, restaurant, trade …), an additional way to gain visibility.
Photo captions provide a unique opportunity to share trivia, ask questions to your subscribers, tell stories. It creates a link and it’s effective for engaging in a discussion. Instagram is also a community, you want to get involved as deeply as you can, so join the conversation and respond to the comments, it also encourages others to comment. Researches show that the more comments you get the more reach your posts will get.
Timing Is Important
Instagram offers professionals tools to interact with their audience, one of which is Instagram Insights. This application provides information on the identity of your subscribers but especially when they are online and the performance of each of your publications. In order to be seen and finally create more engagement with your community, it is important to broadcast your content at the right time. So be aware of the statistics of this application to increase your chances of gaining a good audience.