The global web hosting industry is massive. Valued at over $100 billion, almost every business pays a portion of their expenses to servers and the right hosting for them. Since the early 2000’s the industry has experience consistent growth. Much of this growth is attributed to innovation, types of serves and providers tailoring solutions to the needs of their customers. That’s why we now have all type of hosting including shared, VPS and dedicated. Now, we also have many more web hosting trends that are set to continue growth in the industry. For many years ahead, we can expect to see the trends below shape the hosting industry revenues.
The rise of DIY websites has made a huge impact on the hosting industry. Some of the newer hosting providers attracted won thousands of customers by providing easy to use website building tools. The website builders attract buyers who don’t want to spend a lot of money on a website. Meanwhile, they want something professional that looks good to their customers. In response, more hosting providers are continuing to invest in their website building platforms. The themes, designs and tools available will continue to make it easy for individuals and small businesses to develop their own websites at a lower costs. Additionally, it will continue to help drive customer growth for the hosting provider.
Platform Specific Hosting
Secondly, hosting companies are tailoring their packages to specific platforms. Namely, WordPress and Magento are to major website platforms. While WordPress can do everything, Magento websites focus specifically on eCommerce selling. To provide customized solutions for both customers, hosting providers have different types of hosting platform packages. Customers who buy these packages are put on servers that are optimized for their platform of use. Then, the customers’ websites receive a higher level of performance than a generally optimized server. As we move forward, we can expect to see more hosting sellers offer unique platform-specific packages.
As the costs of cloud servers continue to decline, we can expect the hosting industry to continue to move towards the cloud. The benefit of cloud hosting offer security, scalability and on demand deployment. This is great for customers who are using the service as well as providers offering it. The industry will continue to invest in cloud hosting services and offer packages without the limits of traditional single-server hosting.
Green Hosting Infrastructure
Considering the size of the current hosting industry, there are thousands upon thousands of servers running around the globe. The amount of energy required to power over a billion website pages is tremendous. To ensure that energy is coming from good sources, many companies are investing in eco-friendly hosting infrastructure. It uses renewable energy to power the data center and lower the carbon footprint produced. Moreover, customers are becoming conscientious of the environment and the companies they buy from. As a result, more hosting providers should continue to invest in technologies that make their companies environmentally friendly.
Of course, this past year has brought a new wave of security concerns for hosting companies. From brute force attacks to DDoS attacks, web hosting companies have their work cut out for them. Instead of leaving security to third-party providers, hosting companies are investing in their own in-house security solutions. This gives them additional services to offer in addition to their regular web hosting plans. Meanwhile, the increased security capability allows them to protect their own infrastructure from attacks as well. Many hosting providers are offering DDoS protection and code scanning to identify any malicious code for their customers. The increase in security from hosting providers can only help customers keep their websites and data safe.
These hosting trends will continue to shape the industry in the years to come. It seems that website builders are still working for individuals and small businesses. And, as they become even more easy to use, providers will attract new customers this way. Secondly, hosting companies will grow by providing specialize hosting services like WordPress or Magento hosting. More so, the companies will capitalize on the demand for cost-efficient hosting with unlimited resources by investing in the cloud. As the prices continue to drop, the cloud hosting niche could have the largest impact on the industry in the next few years. Meanwhile, hosts should continue to move towards green energy and higher security technologies. These are win-win investments for the providers and consumers. Certainly, all of these trends are expected to positively impact the growth of the hosting industry overall.