A company can’t grow unless its brand is marketed aggressively. This is because people will not be aware of the services or products that it offers. In fact, it’s the companies that invest in marketing that continue to thrive. Besides that, there is very stiff competition among businesses that offer the same products or services. The days when companies used to enjoy monotony are gone.
Nowadays it has become easier for anyone to set up a company. All that is needed is an eye for opportunity. On the other hand, the most effective marketing techniques tend to be costly. This makes it difficult for startup companies to break even. The good thing is that there are sure ways that a company can use to have an edge over its competitors. Here is a list of tips that can get you started when looking to market your company with a brand.
Do a Name Change
If you are a keen observer, you must have noticed how big brands keep changing their names. This is because a name can make or break your company. Even Google (formerly BackRub), the giant search engine and Pepsi (formerly Brad’s Drink) became successful after adopting new names respectively. If you have been struggling with brand recognition, it could be that the name of your company is not memorable. This results in your brand being confused with another company. If you are not creative enough to give your brand a name that can’t be ignored, it’s advisable you seek ideas from business names directories that are on the internet.
Use Social Media
Social media provides the best marketing platform for promoting your brand, especially when you have a shoestring budget. The good thing is that you can reach out to many people without having to spend even a single cent. All you have to do is create dedicated pages on popular social networks such as Twitter and Facebook. You will then have to keep updating your company followers with relevant posts that illustrate how your brand can offer lasting solutions to their problems.
Offer Free Gifts
There is power in offering people free giveaways. No matter how small a gift is, people will always remember the company that bothered to reward them. Besides that, the free gifts such as t-shirts, caps, mugs, stationery and calendars will become your company’s brand ambassadors. This is because people will not fail to notice your company logo. If you offer exceptional products or services, customers will want to be associated with your brand. This will in return earn you more customers due to referrals.
Give Back to the Society
If your company is already making huge profits, you can set aside some money for a community based project. You can use money that was meant for promoting your brand using traditional channels such as newspaper ads, radio, TV and billboards. When you give back to the society, your company’s noble gesture will spread like bush fire. Even people that didn’t know anything about your products or services will be curious to try them next time.
Use Internet Ads
The internet is used by millions of people on a daily basis. You can therefore use it to effectively promote your brand. You can opt to run paid campaigns on popular search engines such as Bing, Google and Yahoo. You can also opt to use email marketing. However, you must ensure that every email that’s sent to a recipient contains your company name and logo. Moreover, you can create a website and add content that has been optimized to attract traffic via organic searches.
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