Nonprofit companies are noble. You work for the greater good and to help improve lives. One problem, you do it with very little money compared to big business and billion-dollar corporations. When developing a marketing strategy, nonprofits have to be clever and creative. Without the endless funds to contribute to branding and advertisements, you’ll have to make a big impact with a smaller platform. But luckily, you have something that big business doesn’t: the ability to tug on heartstrings.
The term nonprofit refers to organizations that cannot sell profits to shareholders or individuals. And while many organizations can gain this tax-exempt status as a nonprofit, most are charities or private foundations looking to fill a need or put good into the world. As you’re doing good work, you want more people to enjoy it and come on board with your vision. This is why marketing is especially important within nonprofit work. Here are a few marketing tips that can be particularly useful for your work in the nonprofit world.
Get the Right Software
Everything has a digital platform today. So start your marketing plan with the right software to help your company grow. Get results that matter through manobyte.com and their streamlined business and marketing plans. These digital solutions take the guesswork out of your business growth. With the right people on the job, you’ll be using the best inbound marketing strategies and distribution networks. Working with a business growth consultant is the most effective way to grow your nonprofit based on real-time data and customer engagement.
Speak Directly to the People
You’re more likely to connect with an organization that is making an extra effort to connect with you. For this reason, direct communication with your target audience is important for your nonprofit. Whether you’re asking for donations or volunteers, utilize a digital marketing specialist to help draft email language to draw people into your cause. Even for live events, make sure you have volunteers or staff that are accessible to interested parties. A personal connection makes all the difference in growing your following.
While email and in-person communication are great, most people rely on texting nowadays. And thanks to new P2P texting software you can chat peer-to-peer with clients through text messages. This fast and easy tech allows you to send out mass peer texts and personally monitor or live chat the results. These messages can be the right tools for anything from political campaigns to donation drives. Just another way to make your donors and followers feel like their a part of a true 2-way conversation and a valuable asset to your organization.
Utilize the Internet
Clearly, software is important, but so are the established areas of the internet used for marketing. Sites like Google and Facebook will actually cut nonprofit organizations a deal to advertise for a lower price on their platforms. Do your research to find which platforms your target consumers use most. With limited resources, you’ll want to put in time and effort where it really counts.
Tug on the Heartstrings
A lot of nonprofits use an emotional appeal to gain donors and supporters. You’re probably familiar with the Sarah McLachlan “In the Arms of an Angel” SPCA commercials. You don’t need to shy away from these tactics. If you can put images to the issues you’re trying to improve, people are more likely to send you support. People may not feel compelled to help in an issue they can’t see halfway around the world, but when you show an emotional video they are forced to take action. Not to mention an increase in shares and visibility online.
Spread the Word
If growth is your goal, you have to spread the word. This means allocating funds for social media ad campaigns and text message strategies. It can also mean simply staying visible. Book speaking events. Getting the word out about your passion to larger crowds is the best way to grow an audience.