The most baffling stage of any online retail business is the checkout process. In keeping with the latest statistics on Online Purchase Criteria, new webstores come up with hurdles based on gaining favor with potential customers.
One more aspect sidetracking numerous ‘well-seasoned’ stores and newbies of the sphere is that today’s users are more likely to create a fake account on a webstore rather than run a real-life email and credentials, which complicates the future communication. However, such showings as rich search functionality, clear-cut checkout process and promos can make it alright. Therefore, here are 3 snazzy tricks to boost your customer’s loyalty via the showings:
#1 Offer multiple coupons and gainful promos
Who doesn’t like gifts? Both merchants and customers make a profit from promotional offers. However, running well-tailored promos is a great opportunity to boost sales and bring more attention of newcomers. Nevertheless, most of the inbuilt platform promo rules are insufficient for a good campaign.
For instance, Magento native functionality doesn’t allow for correct management of multiple coupons at once. However, having implemented some useful extensions like Multiple Coupons, you have all chances to boost conversion and order rates while gaining the trust of customers, e.g.: apply 10% discount together with $10 flat one to make a customer more satisfied when getting a total count.
#2 Improve your products sorting
Being a customer-oriented merchant you need to focus on better products performance and easier sorting. Supply your catalog with various search parameters like ‘best sellers’, ‘most viewed’, ‘top rated’, ‘new’, ‘in wishlist’, etc. Sort out-of-stock products without an image.
A webstore navigation is one of the decisive factors that influences customers loyalty. The sooner a customer will find a desired product, the higher will be your sale rates. Besides, a search sorting is equally important for both customers who know the title of the product they are looking for or its brand, as well as for those who want to buy size 7 shoes. When running Magento, Spotify or any other platform, pay attention to useful extensions compatible with the platforms.
#3 Make the checkout process as simple as A,B,C
The checkout process can be confusing and most customers abandon their orders before the submission due to the balled-up or multi-stage checkout process. First off, give your clients a chance to edit their order right at the catalog or product page they are, as it’s highly awkward to refer to the cart page each time you want to check or edit something. Also, you need to display all the costs correctly and transparently, as many carts are left non-demanded in case shipping fee or some additional taxes are not included into the order total.
Be honest with your clients showing them the most expensive and cheapest shipping methods or extra taxes. Keep your clients informed about each of the order statuses: pending, processing, delivered, completed, etc.
Besides, you can generate unique creative solutions for your store. Supply order delivery with gift cards and follow-up emails.
The bottom line
While taking steps to ensure potential customers in reliability and credibility of your online store you can apply as many ideas as possible. In some cases, only a/b testing approach can help you understand what of the options work better.
One more unimportant factor is that each webstore oriented towards its targeted audience and all the applied methods should be tooled for specific needs. Moreover, your decision is primarily based on the platform you run your online store. Thus, Spotify is suitable for newbies and is supplied with highly adjustable features and numerous add-ons. Magento is an open-source platform suitable for technical professionals who can change the code to perform other features.
However, the most defendant part of all is the period when you launch a website and start cooperating with new customers as soon as the actions taken at the stage influence the future development. Such as there were, the three verified tips can make it snap into action much faster.
About Author: Alina is a technical writer at Amasty who is keen to e-commerce and implementation of new solutions into the sphere. She believes self-enhancement and spot-on goal setting contribute to any project’s success. Being a regular buyer of numerous online stores she wants to work a fine line between customer’s needs and merchant’s interest.