In today’s technologically advanced world, the internet is the most important part of one’s life. Whenever we want to search or know about something, we go to Google and start searching. From buying stationeries to apartments, we research on Google at least once before making any decision.
In such a situation, every business will try to enhance their online presence and want to make their website appear at the top. This is because most of the people while searching on Google, always visit the website that appears at the top of the search. And one of the most effective ways of marketing a brand online today is by means of SEO and adopting reverse image search.
What is a reverse image search?
Reverse image search is actually carried out by Google’s algorithms. When you go to the search bar and instead of the text, search with the help of an image. When you go to the Google search page, at the top right-hand corner, you will see an option called image. Click on that and the search bar will change for images. You can then paste the URL or upload an image so as to proceed with the search.
How to use a reverse image search for marketing?
Reverse image search can be very effective for your business in the following ways:
1. Duplicate Content – It will help you to find duplicate content. In case anyone is stealing your images or content, you can put the images to search and see all the websites where the images appear. This is the easiest and quickest way to search for duplicate content. This is also a great way to understand that you are not duplicating images from anyone.
2. Original source – You will be able to find the original source of an image to improve your linking. Many a time one website accidentally steals an image from another website and then claim it to be their own. This is done to obtain natural links. But as a company, it is your responsibility to give credit where it is due. Find the original source of the image by Reverse image search and then link the original source of the picture.
3. Tracking – Just like you will be linking the image to the original site, Reverse image searchwill also help you to understand whether everyone is linking your images to the website.
Here, it is important to understand that ranking a website at the top of any search engine, be it Google, Yahoo or Bing is not a magic trick. Search engines are mainly governed by various algorithms that are complex in nature and it does take a bit of time and effort to make them understand that your website has the potential to rank at the top. And this obviously is all about organic searches. However, following certain rules can make it easier for you to optimize the website and give all the necessary signals to the search engine bots.