5 Things You Should Know Before Entering the Health & Wellness Industry

Inclusion and self-care

In the health and wellness industry, change is constant. In addition to selling products and services, business owners make a significant impact on their customers’ level of physical and mental well-being and help them make positive lifestyle changes.

If you’re planning to launch a health and wellness business, you’ll need to understand how the industry will evolve in the coming years. From personalized customer experiences to product formulations, here are five things you should know before entering the health and wellness industry.

Inclusion and self-care matter.

Inclusion and self-care tie into one another. While healthy lifestyle habits—like a balanced diet and regular exercise—can benefit everyone, not everyone’s capabilities and situations are the same.

In health and wellness, business owners are analyzing how their approach to inclusion can influence their reputation. For prospective entrepeneurs, inclusion can make or break the success of your company. Creating a flexible strategy that doesn’t force your customers into a mold can help you attract customers from diverse backgrounds while encouraging inclusion and self-care.

Modern consumers prefer natural products.


With increasing environmental awareness, trends led by younger consumers, and greater knowledge about health and wellness, modern consumers demand greater transparency in the products they purchase. According to a 2018 study by Kline & Company, a growing number of consumers are choosing to pay a premium for natural products.

For example, as an all-natural product with clinically proven ingredients, nitric oxide booster supplements safely and naturally boost nitric oxide levels in the body. Increased levels of nitric oxide are associated with a wide range of health benefits and can improve blood flow to boost athletic performance, improve cardiovascular health, and improve both cognitive and sexual health.

If you’re planning to sell a natural product, you can promote that as one of the distinguishing factors and advantages of your brand. Natural ingredients and transparency can be enough to make a consumer choose your product over a competitor’s.

Targeted content is the key to success.


Targeted content has long been a favorite of digital marketing experts across various industries. For entrepeneurs in health and wellness, offering customers several options to explore can help boost click-through and conversion. In addition to unique products like a natural line, try offering discounts on related fitness products or gym memberships.

If you’re working with a diverse customer base, trigger-based email marketing can help ensure everyone gets the right information at the right time. An inclusive, personalized approach requires using targeted strategies and methods like email automation to be efficient and precise with content delivery.

Supplement sales are at an all-time high.

In 2019, the CRN Consumer Survey on Dietary Supplements reported the highest dietary supplement usage to date, with 77% of Americans reporting that they used dietary supplements. The survey reported that the majority of both males and females over the age of 18 consumed supplements.

If you’re considering launching a supplements shop, it’s important to offer consumers the highest quality supplements available. Regardless of what stage of development you’re currently in, the experts at Superior Supplement Manufacturers offer everything you’ll need, from formulation and flavoring to high-grade raw material sourcing and custom formulas. To take the next step toward launching your supplements shop, visit superiorupplementsmfg.com for a quote.

Apps can help you break into the industry.

Although mobile apps have been around for a while, exercise and calorie-tracking apps have gained popularity in recent years. With industry leaders like Fitbit and MyFitnessPal paving the way with over 10 million downloads each, the demand for a personalized health and wellness experience is growing.

Most people spend more time on their phones than on a desktop, and mobile apps make reaching health and wellness goals more realistic for busy people. Whether you have the budget to create a multifunctional app or a simple app with limited functionality, a mobile app can help you expand your offerings and break into the industry.

The health and wellness industry is evolving. For new entrepeneurs, paying attention to trends like inclusion and natural ingredients can help you keep your business at the forefront of the industry.