There are always tons of new bloggers who pop up on our radar, but our favourite influencers at the moment are a stylish set of Latinas with Central and South American roots. As well as Mexican native Julie Sariñana of Sincerely, Jules, we’re also following Milagros Plaza from Style in Lima and Colombian Amparo Zepeda from the blog Fashion From A-Z, to name just a few. Have you got your own inspiring style and want to start your own Latina-approved fashion blog, but don’t know where to begin? The experts at monederosmart.com have put together a useful guide on how to get your fashion blog up and running.
Steps to starting your own fashion blog
Find your voice
Before you start creating your fashion blog, it’s best to brainstorm how you want it to look and what you want your ‘voice’ to be. The best fashion blogs don’t only give you great style advice—they give you inspiration and engage you in interesting content too. Whether it’s on Instagram or on your blog, your content will need to be consistent, cohesive and true to you from the offset.
Choose a great blogging platform
You’ll need a content management system (CMS) for your blog. This makes it easier to control what your fashion blog looks like and what it does, so you won’t need to input any complicated code yourself. It’s also highly customisable, so you’re able to flexible on functionality and creativity. The best blogging platform options that let you add and manage content are WordPress, Joomla and Drupal. WordPress is used by millions around the world, and is the leading CMS when it comes to popularity and trust.
Decide on a domain name
When you start a fashion blog, the title you choose is key. It represents who you are, and should also be memorable and easy to spell. Avoid a domain name that’s too complicated or too long, as people may struggle to remember it or find it on a search engine.
Set your account up with a hosting provider
Once you’ve decided on your domain name, you’ll then need to choose a web host. Usually a paid service, you can choose to get your domain name and hosting from separate providers or conveniently bundle them together with the same provider.
Make it look professional
Now it’s up and running, you can find a great theme for your blog. You can stick with the default theme, or customise the look with one of thousands of themes and layouts available. Decide on the key categories you want to blog about, and order it in a way that’s user-friendly. Whether it’s by ‘My Style’ or ‘Shop My Looks’, these should appear as tabs at the top of your homepage.
How do I get people to read my fashion blog?
Need more people to visit your blog? Share your content on social media. Make a Facebook page for your blog and post updates, and create a Twitter profile so you start interacting with others. You can also try leaving comments on other blogs, as often bloggers will visit your blog to write a response. You can also ask your readers to share your content, and make it easy for them by adding social media buttons at the end of your posts.