Throughout the history of the fashion industry, styles and trends have continually changed in response to social developments. As time has progressed, newly-loved designs have come to the forefront, with consumerism playing a pivotal role in driving the industry forward. That said, in 21st-century fashion, few can argue that a diverse technology focus hasnít altered the sectorís outlook. Computer-simulated processes have revolutionized clothing trends, but it has done so in more ways than many people perhaps realize. So, letís take at the growing relationship between fashion and technology.
Responsible for a Whole Fashion Style
According to Lexico, Geek Chic is defined as a subcultural style that is popular among technology enthusiasts. After rising to prominence in the mid-2000s, the trend has gained heightened popularity over the last few years. Not only that, but designers have sought to target their designs around the ever-popular style in seeking to cater to consumer demands. With subcultures now becoming more impactful, their widespread appeal is arguably greater than ever before.
Given that geek has now graduated to the mainstream, itís unsurprising that companies have sought to add health benefits to the look without moving away from its tech-inspired roots. At GlassesUSA, prospective consumers can purchase computer glasses, which help to reduce both glare and strain when looking at a desktop monitor. However, despite their protective nature, many of the frames available through the ten-year-old platform are made by designer brands. For example, users can buy the Ray-Ban 7066 glasses in tortoise. The oversized shape complements the Geek Chic look without compromising on computer glare protection.
What Does the Future Hold?
While subtle steps have been taken to intertwine fashion and technology as a stylistic concept in recent times, the relationship between both could reach new heights throughout the 2020s. Recently, Fashion-Tech has taken the on-trend industry by storm. According to Medium, the newly-formed concept refers to a compatible use of tech innovation, which enhances the digital age of fashion. An example of this is the Puma LQD Cell Origin AR. Through scanning the QR codes on the side of the sneakers and via the use of the PUMA LQD Cell app, the shoes bring fashion interactivity to life like never before.
Aside from being integrated into modern-day designs, technology is also having a significant behind-the-scenes impact on the fashion industry. Regarding sector sustainability, Algalife is striving to revolutionize the creation of usable dyes and fibers. As per their official website, their approach utilizes a unique ecosystem that offers a solution to the fashion industry’s on-going waste issue. Through using microorganisms from algae, the organization believes that they can drive the market to a renewable future that doesnít compromise on color, health benefits, or style.
How Much Can Technology Change Fashion?
While itís impossible to predict the impact that technology will have on the fashion industry over the coming years, it appears likely that the two will continue to work together. Along with being the catalyst for new, forward-thinking trends, embracing computer-powered strategies will also be pivotal to the style-based marketís long-term sustainability.