YouTube is trying to make it even more comfortable for creators to divert their longer videos into Shorts made for the platform’s TikTok competitor by counting a new “Edit into a Short” tool to its iOS and Android app.
It’ll let creators set up to 60 seconds from one of their videos and obtain the hook into the Shorts editor right from the YouTube app on iOS or Android.
In addition, they can put text, filters, and other videos shot with the Shorts camera or dragged from their photo library.
In a report post for the feature, YouTube says that the finished Short will link to the full video it was shortened from, which could help make Shorts a perfect promotional tool for the creator’s longer content. A key incentive for them to dip in while YouTube resumes testing monetization options for the feature.
Viewers who appreciate a Short created with this tool wouldn’t have to move to the creator’s channel and search for the full video. Instead, an “Edit into a Short” mechanism is popping up inside the regular YouTube app.
Unlike other tools like Cut, which lets you use five seconds from a longer video in a Short, or Clips, which can be converted into Shorts, the Edit into a Short tool can’t be used on other users’ uploads. Instead, it’ll only appear in the Create menu if you’re viewing a video you uploaded.
YouTube has focused much on Shorts since it started rolling out the feature in 2020. It’s tried incentivizing creators to use the format by setting up a fund that paid creators if they uploaded Shorts. The company has also been padding out its library by converting existing videos to Shorts, as long as they were filmed vertically and under 60 seconds long. Last month, YouTube said that over 1.5 billion people watched Shorts each month.
YouTube’s post says the Edit into a Short tool will “allow you to bring fresh life to your classic content,” and that access is currently rolling out. While it probably won’t completely replace more traditional video editing software when it comes to creating Shots, it could encourage creators to take a look at their back catalog and see if there’s anything that would work well as a Short.
YouTube Shorts is a short-form video-sharing platform suggested by YouTube. The venue hosts user content much like YouTube’s primary service but limits components to 60 seconds in length. Since its liftoff, YouTube Shorts has accumulated more than 5 trillion views.
YouTube Shorts resembles TikTok. It presents 15 to 60-second long, user-generated videos in portrait mode, also known as vertical video. In addition, it allows users to add licensed music and captions. As a result, viewers scroll through endless videos. In addition, YouTube Shorts offers editing capabilities and the ability to interact with viewers by responding to comments on other videos. Although primarily intended to be scanned on smartphones, YouTube Shorts can be viewed on computers and tablets by writing #Shorts into the YouTube search bar.
YouTube Shorts was unleashed as a beta in India in September 2020, following India’s TikTok ban. Then, in March 2021, it was released as a beta in the United States. Finally, it was globally released in July 2021, after releases in various countries.
In May 2021, YouTube declared the YouTube Shorts fund, a system in which top Shorts creators could be reimbursed. YouTube described this as a way to “monetize and reward creators for their content” and that it would be “a $100M fund distributed throughout 2021-2022”, similar to TikTok’s $1 billion creator fund.
YouTube stated that the fund is “just a stopgap until YouTube creates a long-term monetization and support tool for short-form innovators that will be modeled after, but vary, from YouTube’s Partner Program.” When the fund was discharged in August 2021, YouTube sent invites to over 3000 creators, offering from $100 to $10,000 a month.
In January 2022, a study revealed that scammers pirated popular posts on TikTok to repost on YouTube Shorts, garnering millions of views. In addition, they pinned comments on their reposted videos containing commercial connections, which generated funds for them on a price per action or price per lead basis.
YouTube is an online American video sharing and social media forum headquartered in San Bruno, California. It was pitched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is presently owned by Google and is the second most visited site after Google Search. YouTube has higher than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. As of May 2019, videos were uploaded at more than 500 hours of content per minute.
Eighteen months after posting its first video in October 2006 and ten months after its official launch, YouTube was purchased by Google for $1.65 billion. Google’s right of YouTube expanded the site’s business model, from generating revenue from advertisements to delivering paid content like movies and exclusive content created by YouTube.
It also shows YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google’s AdSense program, which seeks to generate more revenue for both parties. YouTube reported an income of $19.8 billion in 2020. In 2021, YouTube’s annual advertising revenue raised $28.8 billion.
Since its buy by Google, YouTube has grown beyond the core website into mobile apps, network television, and the ability to connect with other platforms. Video categories on YouTube include news, short films, music videos, video clips, feature films, documentaries, audio recordings, movie trailers, teasers, live streams, vlogs, and more.
Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. In addition, established media corporations like Paramount, Disney, and Warner Bros. Discovery have also created and expanded their corporate YouTube channels to advertise to a larger audience.
YouTube has had an unprecedented social impact, influencing popular culture and internet trends and creating multimillionaire celebrities. However, despite all its growth and success, YouTube has been widely criticized. Criticism of YouTube includes:
- The website is being used to facilitate the spread of misinformation.
- Copyright issues.
- Routine violations of its users’ privacy.
- Enabling censorship.
- Endangering child safety and wellbeing.