The television (TV) and entertainment industry has seen significant improvements and developments over the past few decades. Long gone are the days when at-home entertainment was limited to a few specific TV channels. Disruptive technological advancements have led to a storm of innovations that continue to redefine the way we experience the world of media and entertainment.
Today, we have the internet-powered Smart TVs, over-the-top (OTT) platforms (e.g., Amazon Prime, Voot Select, Disney+Hotstar, Sony LIV, Eros Now, etc.), streaming sticks, DTH set-top boxes, and more that have made it easier for us to consume the content we enjoy. Not to forget, the global pandemic has marked a massive shift in our media consumption habits, further changing the entertainment landscape. Given that we are spending a lot more time indoors, there has been a significant rise in content consumption, specifically OTT content. This demand forOTT content has been further fueled by increasing digitization and growing demands for HD quality video content across multiple devices at any time, anywhere. India’s OTT market is one of the fastest-growing markets globally.
In India, the traditional linear TV viewing is also on a rise. According to BARC India’s report, the number of individual TV viewers in India witnessed a 6.7% jump in 2020, a surge from 83.6 crores in 2018. Given these trends and new changes, some DTH providers and media distribution companies in India have uncovered new opportunities in today’s media landscape in the form of hybrid TV viewing. By combining OTT and traditional TV services under one offering, Hybrid TV focuses on delivering a holistic, flexible, engaging, and simplified entertainment experience.
Redefining the Future of Indian Entertainment With Tata Play
One of India’s leading DTH operators and Pay-TV platform has taken a step towards shaping the way ahead for Indian entertainment with its latest move. Tata Sky is now Tata Play. With the new focus, and direction, Tata Play aims to simplify the way people consume content. It provides the freedom to choose any content on any screen, at any time. Users can select their desired content on any device (laptop, TV, tablet, smartphone, etc), whenever they want sans the inconvenience of multiple streaming devices, that too at an affordable cost. It will truly be one place for everything you love.
The rebranding also reflects the organization’s ability to consistently innovate and upgrade to keep pace with the ever-changing media trends and level up the entertainment experience for its subscribers.
Its all-encompassing approach brings together satellite TV channels and the popular OTT content in one platform to provide its customers the best of both worlds. It is undoubtedly a great move as one can seamlessly enjoy the OTT content without completely doing away with the perks of linear TV viewing such as live sports events, game shows, news etc. Be it watching live TV, streaming OTT content, viewing catch-up shows, going multi-screen, or using a mobile device, Tata Play offers it all in a single platform. And that’s not it. Subscribing to multiple services can often burn a hole in our pocket, however Tata Play packs in a significant advantage where customers can leverage both the DTH connection and OTT platforms under a single subscription with no additional costs. Summing it up, India’s largest DTH operator and one of the most trusted brands has taken a giant stride to lead the media landscape with its new brand identity. By bringing a plethora of exciting services and features, Tata Play is poised to make massive waves in the home entertainment market in India and deliver the best hybrid TV viewing experience to millions of customers.