How to optimize a word press site?
Do you want to make your WordPress site work faster, like within seconds? Speed plays a significant role when it comes to the loading time of the website. Steady loading of the page improves user experience, increment page views, and helps build WordPress SEO.
On the contrary, if your WordPress site makes the users wait for an event for another couple of seconds, it will negatively impact your viewers. So, you must go for a course on how to optimize a WordPress site.
Luckily, you can do a lot of things to overcome these issues! WordPress itself plays a vital role because WordPress offers many options to help you make your site optimized, resulting in a more reliable and faster experience.
High-performance WordPress hosting
WordPress hosting is an organization that collects your entire website’s data into a single place. As soon as you sign up for the plan, all of your images, videos, content, everything is stored on the server sitting in the website’s data center.
Moreover, the WordPress host provides you easy access to the data, handle it, and route it to your host visitors.
There are 3 several forms of WordPress host you will see inside the Web. Let’s discuss all of the 3 to understand the dynamics of WordPress better.
- Shared WordPress hosting
The very first and known kind of WordPress hosting is called shared hosting. They comprise large hosts from the industry like EIG companies such as HostGator, Bluehost, and the providers like GoDaddy, Site ground, In Motion Hosting, and Media Temple. They are the ones who utilize the cPanel and pay an average amount of $3-25 per month.
People using this hosting type will face some slowing issues in the future. It is just a matter of time because these shared hosts overcrowd their servers’ overtime, which directly affects the site’s performance.
Users have to face site suspensions, and constant 500 errors as the limit have to be placed on everything for the host to survive.
- DIY VPS WordPress Hosting
This is the second type of word press hosting, allowing you to do it yourself on a virtual private server. This crowd comprises bootstrap startups and users with a bit of advancement, WordPress experience, and server management.
They are truly known as DIY crowds. Similar to the Shared WordPress hosting folks, these folks also tend to save money. Still, they also want high performance as they believe that high performance is directly related to the business’s success.
- Managed WordPress hosting
These are the 3 types offered at Kinsta; such hosts tackle all the back-end data for you. Hence, the support team is way more knowledgeable about knowing their way across the CMS because they tend to be more focused on one platform regularly. If you want to save your time, then this is the best way to do so!
Improving core web vitals
Core Web Vitals are considered to be the new initiatives taken by Google to enhance user experience on the Web. Unlikely focusing on genetic metrics of how much time it is required for the entire site to load, Core Web Vitals deeply focuses on the site’s performance linked to user experience.
Following are some different metrics by Core Web Vitals.
- Largest Contentful Paint (LCP)
How much time is needed to load meaningful content on your website? Furthermore, this is considered to be your website’s featured image or hero section.
- Cumulative Layout Shift (CLS)
The number of times your content shifts down while the site is being loaded is known as Cumulative Layout Shift. For instance, if you have late-loading ads that make your content push down, which may lead to a bad user experience.
- First Input Delay (FID)
This is when a user engages in something on your website and takes to process the event. Besides that, Google does not favorably choose this factor is it only believes in the factors that contribute to high performing sites.
Does Core Web Vitals affect Search Engine Optimization (SEO)?
Google will start using Core Web Vitals in 2021 as an SEO ranking factor. Whereas, Core Web Vitals will be an essential part of HTTPS-security, new page experience signals, mobile-friendliness, intrusive interstitial guidelines, and safe browsing.
Google also claimed that Core Web Vitals would affect the results both desktop and mobile, whether your website appears in Top stories or not. In the past, your website mainly required AMP to show in Top Stories, which will not be the case when Google is ready to roll out the change.
There will also be some points that would be supposed to meet to appear in Top Stories. However, it is highly recommended to adjust your website to Core Web Vitals because it cannot be ignored because it will impact your site’s performance.
Improving Core Web Vitals on WordPress
Your WordPress site’s scores cannot be improved unless you meet Google’s suggestions for 3 Core Web Vitals metrics. For each metric, the strategy is different from the other.
- Improving LCP on WordPress
This is one of the simplest metrics as it is known as WordPress performance best applications:
- Select fast hosting
- Image optimization
- Setting up page cache
- Server-level compression usage
- Code optimization
- Significant resources’ preconnected usage
- Usage of the content delivery network (CDN) for a global audience.
Ways to test your website’s speed
This can be done by using two of the ubiquitous tools such as:
- Pingdom Tools
This tool helps you access your page from a particular location and convey how instantly the page is loaded.
On the contrary, this tool also checks your site’s speed free of cost. It works the same as Pingdom tools but ensures in-depth metrics and offers optimization recommendations as per your results.
We cannot ignore the importance of a site that is highly performing at a perfect speed. Usually, a slow site tends to decrease the number of visitors who stalk around, which will adversely affect your bottom line.
We have done thorough research on this article to provide you with the best information regarding your site’s speeding up in terms of SEO.