Having a working, bugfree, and stylish design is key for success on the web. The average user only spends 5 seconds on a website before deciding whether he likes it or not, and the only thing that he’ll notice is how you’ve laid out the elements of your website and what the design conveys. That’s why you need to make sure your design is fully-functional, stylish, and makes people stay. This article will help you with each of these areas by teaching you some tips and tricks you can use to substantially increase the quality of your website.
Try to Come Off as Trustworthy
Your website coming off as trustworthy and nonspammy is perhaps your most important job. Whether you have an e-commerce platform or you want to establish yourself as a knowledgable blogger, if your website looks spammy and unprofessional, no one is going to do business, read what you have to say, etc. Thankfully, there are some tips you can use to easily appear more trustworthy:
- Don’t overwhelm your visitors with information: research shows that users will actually learn less and care less about your website if your main page has too much information on it. Due to the old website designs in the early 2000s, having a landing page with too much text, images, and banners comes off as the height of unprofessionalism and untrustworthiness.
- The quality of the elements on your website: if you’re running a blog, you need to make sure the paragraphs on your landing page are well-crafted and don’t contain any grammatical errors. If you have an e-commerce platform, you need to make sure the products are presented well with numerous pictures that show the product in high-resolution and good-lighting. Apply this principle to any area your website pertains to. Thankfully, if you can’t create high-quality content or photos yourself, you can delegate it out to other companies. For example, you can use product rendering services offered by Mimeeq to create high-quality models for your products that are digitally customizable. This can give a much-needed touch of trustworthiness to your website.
- Implement user reviews: encourage your clients to leave reviews both on your website and on third-party reviews. On-site reviews were really useful a few years ago, but nowadays, no one cares about them, and people mainly check Google Reviews and Yelp for most businesses. So, try to register your business with the relevant websites. You can also use multiple methods to encourage your clients to leave reviews on those websites.
Test Out Your Designs
The next most important thing you can do is testing out your designs. Your intuition can fail when it comes to the website’s design. You might think your users will really love a feature of your website when in reality, they might think it is annoying. That’s why it is important to test out the different features of your design and make sure you are optimizing all the aspects of it.
The best way to do that is to do A/B testing. With A/B testing, you’ll be able to perform some small changes on your website, view the original version and updated version randomly to your users, and measure the performance of both versions. It is one of the most data-driven and empirical ways you can test out the website’s design.
image credit: Website’s Design via REDPIXEL.PL/shutterstock