Designing a website for your business? It takes more than a little creativity and knowhow.
Your website is the public face of your company online. If you want it to succeed, it needs to be professional, engaging, and easy to use. You should put as much effort and investment into your website as you would into a storefront or office. Otherwise, your business won’t get the attention it needs to grow!
Here are the 8 most important factors to great web design. With the help of a professional graphics and marketing company, these factors will guarantee your website represents your business the right way.
1. Creative Direction
First of all, it’s important to make sure your website stands out from the crowd. A web design firm will incorporate creative concepts, fresh ideas, and unique visuals to grab the attention of your visitors. Don’t just blend in with the other companies in your market — everything from your content to page design needs to make a creative statement about your company.
2. User Interface Design
The goal of an awesome website isn’t just to grab visitors’ attention, but to keep it. User interface, or UI design, is the creative process that will guide visitors through your website. UI design experts take into account every little factor that will make your website more “clickable,” including buttons, color schemes, and icons. A well-designed user interface will encourage people to learn more about your business.
3. User Experience Design
It’s one thing for a website to look great, but it also needs to work! User experience (UX) design is what makes a website easy and enjoyable to use. You want your visitors to have the best possible interaction with your website — there should be no confusion about where to click or how to find what they need. A UX design expert will create pages that function and keep visitors engaged.
4. Responsive Web Design
Remember, people won’t only be visiting your website on their desktops. Your site needs to be clear and usable for people on phones, tablets, and other devices. That’s where responsive web design comes in. Modern tools like Cascading Style Sheets (CSS) allow professional web designers to adjust your website settings to fit every device and screen size. That way, anyone can find out about your business, any time.
When it comes to the actual content on your website, don’t hesitate to bring in a professional copywriter. Writing engaging, SEO-friendly content is easier said than done. The best copy will be clear, easy to read, and represent your company’s voice. Don’t underestimate the importance of great writing in your articles, blog posts, and landing pages to bring in new customers.
You need to give your visitors a visual representation of who you are as a company — and there’s no better way to do that than with unique, professional photographs. Don’t use the same stock photos as every other website! Hire a professional photographer to capture your workspace, employees, or mission in a creative way. It’s the best way to build your brand and show your customers who you are.
7. Video Production
When most people visit a new website, they don’t want to read through pages and pages of text to find the information they’re looking for. So, if you have something to say on your website, say it with a professionally-produced video. Videos will capture new visitors’ attention and tell them all about your company, without boring them.
Finally, it’s so important to incorporate automation into your web design. Automated functions (such as forms, visitor tracking, and live chatting services) allow users to interact with your site 24/7. It will save your employees time, and encourage visitors to your website to find out more. A little automation can go a long way for turning your visitors into customers.
How To Design A Great Website
If you want to design an awesome website that will stand out from the crowd, these 8 factors are crucial. But you don’t have to do it all on your own! Hiring creative marketing and design experts will save you time and ensure the best results.
Instead of bringing in a professional photographer, copywriter, UI design expert, etc., why not work with a professional team that can do it all? Marketing and web design pros will help you to build that awesome website and make sure it’s seen by your future customers. Beyond that, they’ll help you to build and promote your brand online, so you stand out above the competition.
Remember, your website is the public face of your business — so it should represent you the right way. Investing in the best web design means investing in your business’s success.